Dentsu iButterfly launched in Adtech 2010, Singapore.

The iButterfly dubbed as 'digital coupons' or 'location focused information' by its creators, is an innovative iPhone application which mashes media, entertainment via AR, GPS technology and consumer incentives into a single platform. It allows users to 'catch' butterflies in the Augmented Reality world anywhere which this application is available. All the user need to do is raise the phone, wait for the virtual butterfly to fly into the square, then swing to catch it. Once caught, users will then able to retrieve the coupon or information linked to the butterfly. It's also a fun and entertaining application which sometimes these butterflies are simply caught for collection or to be shared with friends.

This location based services can limit coverage to areas (e.g within X range) or by time (e.g within Y month).

The video shows the initial presentation of iButterfly - the first series after its prototype developed by the Communication Design Centre (CDC) team in Dentsu Japan. This is a strategic platform which demonstrates how innovative usage of existing technology can transform mobile phones into personal media space in an engaging and permissive way. Of course if you are wondering, there are many ways to redesign the 'butterfly' to suit other creative ideas.


The iButterfly is a proprietary (IP) mobile application owned by Dentsu and is launched today in Singapore. It will soon be available in the rest of Asia, outside of Japan. The idea was conceived from Dentsu Group's philosophy of 'Good Innovation' fueled by the three guiding elements of Ideas, Technology and Entrepreneurship.

If your interested to know more :) we'll be happy to share.

Gollywog! It's a G-phone!

Says it all. JY suggested the killer duo (which I'm sure is also highly speculated by now) Google + iPhone. But it seems like it will be going beyond that. Any phone can be a Gphone which is basically (drumroll, get this) a user-generated phone. Already, in my previous study done, I found that Malaysians' new best friend is called Phone, Mobile Phone. Can't leave home without it. Or hang on, scratch home and I mean LIVE. Malaysians rely so much on their mobile phones, they won't be able to live without it at all. It's beyond the superficial of connecting you to another human, I'm talking beyond human connection! Your phone 'talks' to you when you're unhappy using music. 'Plays' with you when you're bored using games. 'Makes life easier' for you when booking cinema tickets. 'Get things done anywhere' through WIFI. 'Manages finance' through mobile money and banking. 'Keeps you entertained everywhere' through mobile TV. And here's something really grassroot: 'Helps you remember stuff' through its camera. How? Here's how.

Man comparing price of a furniture he saw awhile ago using a snapshot he took using his mobile phone