Showing posts with label Panasonic. Show all posts
Showing posts with label Panasonic. Show all posts

Monday, June 25, 2012

What happens when Love and Venus collide?

You get Lu.V. - our new campaign presenting the latest Lumix GF5 featuring the Travel Photonista.



And also another TVC with Nat holding our GX1, that's our girl - the runway rebel :)



And it's a huge wrappppppppppppp!

There's a Lumix G for every Photonista, which one are you? ;)

Tuesday, April 10, 2012

What did the media say about us?


Dentsu Bags Creative For Lumix And Viera

By: Malati Siniah, Malaysia
Published: 3 hours 49 min ago
 PANASONIC   OLYMPICS    LUMIX
Malaysia - Following a 2-week 5-way pitch, Dentsu Utama, the local office of Dentsu Network has won the strategy and creative duties for Panasonic's digital camera range Lumix and its television range Viera.
The pitching process was to determine the best agency to integrate both brands with innovative solutions. However, Panasonic was not necessarily looking to award the same agency to handle both of the accounts.
Dentsu Utama has begun work on both accounts and expects to kick off its first campaign soon.
Last year, Dentsu Utama was appointed to manage the corporate communication for Panasonic's Eco and Energy business and corporate sponsorship for the Olympics 2012 campaign.
Commenting on the agency's latest win, Hideo Katakura, vice president of Dentsu Utama said: "We are elated to move to the next level of business partnership with Panasonic. In order to meet our client's overall business objectives, we need to have an aerial view of the corporate strategy as well as an insightful vision for all of its brands,"
Last month, Panasonic kicked off an integrated campaign introducing new range of its Lumix digital cameras targeted at women. It also recently invested RM15 million to market its newly launched Smart VIERA TV.
_________________________________________________________
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Source

Thursday, March 8, 2012

What does colour taste like?





























Photos taken by a Lumix GX1. - EXPressive mode and intentionally over-exposed.
Just so you know, the last photo was taken at a speed of 50km/h. Really, talk about sharp and fast auto focus.

Tuesday, February 28, 2012

Where is the love?

Sweet vintage, energy-saving lightbulb, アトム, Monet and his waterlilies, purple sailor.





All taken by Lumix GX1.

Monday, February 27, 2012

What is the 'iA' in the GX1 for?

There's this really cool 'iA' button - Intelligent Auto that automatically detects what kind of picture you wanna take and adjusts its settings.

Once you set the iA button, you'll see this interface on the touchscreen:

You see the line in the middle?  It's kinda cool cause it helps you to level your angle and will turn green when it's levelled.

The highlighted icon on the right is called the 'Defocus Control Function'.  When triggered, the bar at the bottom of the screen will appear for you to adjust the depth of field.  To the left - subject clear, background blur.  To the right - both subject and background clear.  But if you're shooting in a low light setting, then the entire photo will become dark as you will see later on.

To be really honest with you.  The picture quality is ah-may-zing.  Seriously.  If you're holding a compact point-and-shoot camera right now.  Burn it.  Sorry... I mean recycle it.  I'm not sure if the high-spec GX1 is really what you need but Lumix has other G-series variants.  But whichever model, seriously forget about compact cameras.  When the Babyboomer generation fades off, the entire category will become obsolete and taken over by camera phones.  So anyway, back to our photo-taking rendezvous.  So I've taken a variation of photos using the 'Defocus Control Function' with the 14mm F2.5 pancake lens (what it really means is, it's the flattest one, no zoom, good for portrait shots to create depth of field - yeaaaaap.  That's all you need to know).

Sample introductory no-brainer, point-and-shoot shot.  Nice depth ;) am liking it already!


So this is when I adjusted the different settings on the 'Defocus Control Function'.  So what you get under low light, is not cool.  Photo is underexposed and flat.  Yucks.


And I adjusted it to a mid-level, so what you get is 'half' cool.  Yup, we're getting there.


And once you set it all the way to the left, you get a really nice focal point and everything blurs out of your vision.  Your photo immediately becomes a composition :) Now we're cool.


See, again, Mao is dark and uninteresting.  Everything in the photo is flat and asking for non-attention.  This is not cool.


And then, Mao becomes the focal point and everything is blurred.  This pancake lense (without zoom) is really good for portrait shots.  You just have to zoom manually, which means using your own arms and legs to move forward and backward.  Don't look at me that way, I'm not joking.

This is cool.


This is not cool.


This is cool.


Then we change the focal point to a midway object.  Still works :) This is cool.

Paris is cool :)

What I found amazing about using a 'system/mirrorless' camera is, the photos above were taken simply with no particular thought about 'settings'.  They were not edited (whether in-camera or in photoshop).  What you see here is what you get.  I'm liking it already :)

If there're any tricks about the GX1, you wanna share, please feel free to comment.  I'm learning!

Sunday, February 26, 2012

How do you say hello to a Lumix GX1?

You take pretty pictures of it.  With your other camera. In my case, it was a Nexus S phone (that brings a thought to my mind, what if Google has a camera...) ...








Goodbye bul-gly professional cameras and hello GX1! I've not really gone into the specs, though I doubt it can deliver performance as high as your Canons and Nikons of DSLRs.  But I would think it's more than enough for the everyday professional-wannabe like you and I (okay maybe just I, sorry prof!).

Overall body is compact, reminds me of the really old skool manual cameras.  I used one when I was in high school but never really liked it because it was just too freakin' cumbersome!  So, smart, smooth, slick design are of course very much welcome.

I've started exploring it a little and will be sharing a lot more photos from now on.  Hopefully they are better than my Nexus S :S

Thursday, September 8, 2011

Rallying for an ECONATION. Join us at ECONATION365.

C'mon peeps. Chop chop! Yesterday, we officially launched our ECONATION campaign for Panasonic Malaysia at IGEM2011, KLCC. In conjunction with the marketing campaign which we've designed to rally and nudge every layer of our society to make a change towards a dream nation, an Econation (if you will), we've got an engagement portal up as well called the ECONATION365.
One fun task a day for 365 days, how resilient are you to be a true blue (or green in this case) Econation citizen? I've joined. Not because it's our campaign but because I truly believe that things can change (as witness in recent events). We may not be able to change our government (so fast) but we can still change the nation... by other means ;)

So, come on Malaysians! We only have one Earth, true. Malaysia resides only one part of the Earth, true. But we love our grounds, don't we? So let's do something small each day and collectively, we sit back and watch the nation change.

Towards an Econation! エッコネシィオンへ!Spread the word!

Tuesday, January 25, 2011

Books: Matsushita Leadership by John P. Kotter.

The last book I read which really made me reflect upon my own management skills and life goals was 'The Honda Myth' by Masaaki Sato. See, there's something about Japanese management (or related) books that implore you to reflect. At least, working in a Japanese environment has taught me that it is not uncommon for the culture to do so especially when something goes awry.

I used to think that Soichiro Honda was one of the most revered person in Japan and it was not just because he built cars. The man built dreams. But Kotter has given me another perspective of what it means to be admirable. In words, actions and thoughts, Konosuke Matsushita is no stranger to this group of islands from Far East.

Born in a comfortable environment, Matsushita went through hell (literally) when his family fell apart before he even reached his teenage years. In a family of 10, he was the last surviving one in his tender years. He had nothing but a savings of a hundred yen. And he created what today we would call, a start up. No one could have guessed that a global electronics giant called Panasonic was once upon a time, an entrepreneurial dream of a boy who literally gained his riches from rags.

Soichiro Honda taught us the challenging spirit - to trudge on, no matter how difficult the task is. Konosuke Matsushita propagated the same. The difference is, Honda probably had equal parts of ups and downs but Matsushita was most of the time, nose-diving to the bottom. Of course, the phoenix always rises from the ash, he overcame most of the challenges as what we witness the state of Panasonic today. But what was immortal was his spirit. His relentless spirit in his belief of humanity and that everything he does, encapsulates that belief. He built a company to serve society, so that everyone could prosper. So that customers could afford electrical goods to have a more comfortable life, so that his employees when trained to produce efficiently could afford more time to enjoy their prosperity. Such noble cause. Such humble spirit.

I'm not sure how much of that philosophy is translated into Panasonic's global working culture today. I certainly hope that that spirit itself has been immortalized even though Konosuke Matsushita is long gone. Here's a poem that the man himself took fancy and it kind of reminded me of some conversations between friends and associates. My peers were worried about hitting the big age 30. Why big age? I have no idea. 30 to me is where the fun starts because one is now in a position to put in use what one has learned for the past 8 working years and in the words of Matsushita, prosper. But they were worried because it's a sign of old age. If 30 was old, then what about 40? And what on earth would we do when we hit 60? Retire from life!? Then what happens to the rest of our lives? Why in our youth, we're so resigned and hurried to grow old? So to everyone who feels that way... here's Matsushita's favourite poem for you:

***

Youth is not a time of life, it is a state of mind, it is not a matter of rosy cheeks, red lips and supple knees; it is a matter of the will, a quality of the imagination, a vigor of the emotions; it is the freshness of the deep springs of life.

Youth means the temperamental predominance of courage over timidity, of the appetite for adventure over the love of ease. This often exists in a man of sixty more than a boy of twenty. Nobody grows old merely by a number of years. We grow old by deserting our ideals.

Years may wrinkle the skin, but to give up enthusiasm wrinkles the soul. Worry, fear, self-distrust bows the heart and turns the spirit back to dust. Whether sixty or sixteen, there is in every human being's heart the lure of wonder, the unfailing childlike appetite of what's next, and the joy of the game of living.

In the center of your heart and my heart there is a wireless station; so long as it receives messages of beauty, hope, cheer, courage and power from men and from the Infinite, so long are you young. When the aerials are down, and your spirit is covered with snows of cynicism and the ice of pessimism, then you are grown old, even at twenty. But as long as your aerials are up, to catch waves of optimism, there is hope you may die young at eighty.

***

Cheers to you. To a life of infinite learning.

p/s: Sorry you can't borrow this from Sparks because it belongs to Dentsu :)