Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Wednesday, May 20, 2009

A weekend in magnificent Terengganu.

We've been sparking all these fancy trips on 2009 Honda City FB for quite some time now. So far, the reactions are positive but how can we make this better? How can we improve the way users consume content? What's the difference between consuming the same content in one social media over the other? How do we enhance the appearance and/or innovate it to suit different environments? How is it different from consuming content from a non-digital environment to a digital one? How much do tactile senses influence the satisfaction of reading something by being able to hold/feel it? At what point do users become motivated enough to react to the content and/or take action? Hmm.

So many questions. Although we've just wrapped one social research (and a big one that is), but I'm already imagining the parameters for the next one ;) Hmm hmm.

Tuesday, January 15, 2008

Just the right thing for book lovers.

Introducing Amazon Kindle. This is what I mean by technology that will push human boundary and revolutionize the way we live forever. It's not so much about e-book technology but it's more about having content literally at your finger tips. Everyone knows the uptake of 3G is particularly slow in this country. It's particularly slow when connectivity or access technology is way more advanced than the provision of true and relevant content. It is after all, the latter that ultimately changes lives not just the technology and delivery method. What good are cars if there is nowhere to go to? What good are phones if there is no one to call to? What good is a stove if there is no food to cook with? Similarly, what good is 3G and connectivity when there is no content to improve the way we live? I'd definitely get an Amazon Kindle if not because the current access technology is only available in the US. At least, for now. Apparently, user will not need to keep up with the hassle of paying for the wireless service which means Amazon must have struck a deal with the network provider. I think we can see more and more mobile device manufacturers building in the cost of connectivity into their product and profit share with their network partner. This ultimately saves the hassle of end-consumer and everybody gains. Sweet.

Watch this video from cnet. I think this review appears to be less biased than the one you can view on the Amazon site. Although it may seemed like its god sent, the Kindle certainly has its flaws, which really, is no biggie in any first generation of electronic device.