We are hiring: Driven 'automotive' marketing specialists.

It's going to be tough.  Automotive is a multi-billion industry in Malaysia.  Our GDP relies on this.  One screw up isn't one car sale down.  It sends a repercussion to hundreds or maybe even thousands of jobs being cut.  It's serious business because it involves 8.3 million lives (excluding motorcyclists and pedestrians).  So if you think we are anal about how this business is run and communicated, you are absolutely right. It only looks repetitive if you don't know how to hack it.  The game?  Is to keep repositioning your competitors with what you do.  One step if you're good.  Ten if you're great.

You'll be wanted for accountability - of everything that comes out from your kitchen.  Your pole position is meeting targets, the title on your card is secondary - let us make that clear.  You drive the brand and it drives you.  You are partners, like in any race - man and machine is one.  And let us repeat one more time, in case you missed the first line.  It's going to be tough.  On top of a challenging industry, is another.  We believe in innovating how brands are built by way of integration and collaboration.  We put scientific measures behind our intuitions and have extremely stringent expectations on our fellow brand builders whether from a creative, media or comms specialist aspect.  And most of all, we take pride in providing world-class service to our clients.  They win, we win.  If you can't agree to that equation, you may exit right now.

So if you have what it takes - the desire to not just race but win in the automotive business and you can demonstrate to us why you can do that, we want to meet you.  We're looking for automotive specialists, no longer an account management person or a strategic planning person or a whatever person who can do many things.  We don't care where you come from as long as you can deliver what's to come in the future.  You can be Jack of however many trades you like, there's only ONE thing that we care for you to master - the car business.

In terms of personality requirements, you will need resilience and energy to excel.  A strong character with an inclusive leadership to take the reign is not absolute but from our experience, is a trait will take you very far.

So if you know anything about races, you'd also know second place is the first loser.  Reach out to us now.

The evolution of Man: What CAN we become?

Once upon a time, shortly after the completion of our social research on eco awareness, The Green Chronicles, we propagated that producers/manufacturers should not stop their consumer purchase cycle at 'consumption' but at 'disposal'.  When it is put into their mandatory action list, I am very sure it will drastically change the way products are planned and launched (think cameras, think smartphones).  If manufacturers are responsible for products at the disposal stage, then we will have better quality products with longer 'usage' life and a more sustainable eco-system of consumption.

While I shopped at H&M last weekend, that's one brand which recently launched a global awareness campaign on their sustainable recycling strategy.  Simple: Bring in your old clothes and trade for discounts for new ones.  Old clothes will then be recycled into materials which will be used in manufacturing new ones.  This practice now has a label and it's called EPR - Extended Producer Responsibility.  The whole point is not to mindlessly put new stuff into this world - we need to seriously consider how to 'delete' them from our system.  There.  Are.  Just.  Too.  Much.  Stuff.  In.  This.  World.  Seriously.

Now, you may not think much about this tiny little extended marketing program, but assuming the best that ALL manufacturers in this world were put in place to ensure sustainability in their product life cycle; then the first most immediate visible impact would be: NO LANDFILL.  This world will have no more landfill.  If you can't think of a way to dispose and/or recycle your products sustainably then you can't produce.  Period.  Simple as that.  Imagine, a world with no landfill.  NO LANDFILL.  No more rubbish dumps in the middle of the Pacific Ocean that spans for kilometers in diameter.

Watch the video below to get the picture.

p/s: If you're reading this and are in the business of production, please, I beg of you, consider this epic insight.  As starters, I'll even volunteer my time to discuss possibilities if you need an additional thinking buddy (consultation thereafter is chargeable though, ha ha ha).  Well I'm serious, really, think about it.



Obviously, I'm not the only one propagating.  More reading: You see Garbage, I see Value: Let's make the recycling business a no-brainer.