Tuesday, November 15, 2011

One of the greatest story teller ever, Malcolm Gladwell.

Last two years, I got news that MPH was bringing Gladwell in for one of their talks.  I immediately got my ticket - I didn't care how much it was, where it was, when it was because Gladwell is someone that I definitely would never want to miss.  In case his name doesn't ring the bell loud enough, he is the author of the acclaimed social science book called the 'Tipping Point'.  Which subsequently, coined a term that everyone uses to describe the exact point where a niche trend tips and spreads to the mass.  He has many other similar books which I've never missed because all of them insightful, all of them thoroughly-researched, all of them exceptionally well-told.  He was my literary hero.  Not just the engaging way he writes but his perspective of things which engages his audience's thought process as well.  Unfortunately, MPH cancelled the talk and refunded me my ticket.  I was greatly disappointed but thank God for TedTalks, he is still accessible in a way :)

Here is his latest amazing oratory, again questioning what we always thought was norm and right.  Why do we always think the norm is always right anyway?



Remember remember.  It's not what we use.  It's how we use.  And to begin with, if there was a need in the first place.  This isn't a new theory, we've always known the adage of 'it's not what we say, it's how we say it that makes a difference', yet we have allowed this simple idea to slip from our careless minds when we want to 'win'.  The objective wasn't about winning.  The objective was problem solving, although the former is sometimes intentionally masqueraded as the latter.  Because it is our objective that will motivate our intention which then determines the method.  Really, think about it.

Monday, November 14, 2011

Saturday, November 12, 2011

Thursday, November 10, 2011

Best TAC advert. EVER.

I remember when I was a final year student in RMIT, our class had the opportunity to visit Grey Melbourne.  We were seated in their swanky boardroom, complete with refreshments and a huge bowl of Lay's and the Creative Director shared some of Grey's best ad campaigns.  One of the most memorable adverts for me was the ones produced for TAC (Transport Accident Commission).  The films were realistic and poignantly captured to show real life drunk driving situations and the unimaginable consequences that follow.  I remember taking an extra 'Right-Left-Right' look when crossing the road on my way home that night.  And I also fell in love with the song 'Everybody Hurts' by REM which so poignantly tells the story and touches the heart.

Fast forward today, TAC compiled some of its best TVCs and made it into a 5 minute commercial (YouTube viewership to-date, 13 million and counting).  And this is really the best advert I've seen from the series.  It really makes you think twice about drinking and driving - shows you everything that you don't see unless an accident happens.  And then it's really too late for any remorse.

Warning: Contain disturbing images.



You know, I wish the Ministry of Transport of Malaysia will be a little bit more consistent in its strategy and effectiveness tracking.  I wish they would just stop all this 'kickback' nonsense (IF it's happening, ahem), and really do something for the people.  Even public service announcements such as this can help rebrand the government.  Awhile back, I read from The Star that the Ministry of Transport will join hands with the Ministry of Health to get new drivers to sign up for organ donation upon receiving their license.  Seriously, are you that grim that you're prepared to have these people will die young on the road already?  That really tells you something about this government's value.  Sigh*

Seriously seriously, I sometimes wish I could do something about this.  Beyond a vote.

Monday, November 7, 2011

Truth of the world: Common sense is uncommon after all!

I'm reading this book and I think it's damn good.

Read this paragraph and tell me you're not getting a light bulb moment.

"People who lack common sense are a bit like the hapless robot in that they never seem to understand what it is that they should be paying attention to, and they never seem to understand what it is that they don't understand.  And for exactly the same reason that programming robots is hard, it's surprisingly hard to explain to someone lacking in common sense what it is that they're doing wrong.  You can take them back through various examples of when they said or did the wrong thing, and perhaps they'll be able to avoid making exactly those errors again.  But as soon as anything is different, they're effectively back to square one.  We had a few cadets like that at the academy: otherwise perfectly intelligent, competent people who just couldn't seem to figure out how to play the game.  Everyone knew who they were, and everyone could see that they just didn't get it.  But because it wasn't exactly clear what it was that they didn't get, we were unable to help them.  Bewildered and overwhelmed, most of them eventually left."

I'll show you the book when I'm done but seriously, reading this is like a BIG 'OH I SEE' moment.

And just awhile back, I had a conversation with a dear friend in London.  I told her that it's getting more and more apparent to me that in life, there's no right or wrong.  We always have a comeback line to justify whatever decision we make.  We're always contradicting ourselves like that one fine day in Smythson on Bond - one notebook says, The best things come to those who wait while another points out, Make it happen.  I not only have trouble deciding which colour to get, now I have an internal debate who am I really so that I do not pick the wrong title that will misrepresent me.  And then, came this moment when I read from the very same book:

"The same difficulty of reconciling what, individually, appear to be self-evident beliefs shows up even more clearly in the aphorisms that we invoke to make sense of the world.  As sociologists are fond of pointing out, many of these aphorisms appear to be direct contradictions of each other.  Birds of a feather flock together, but opposites attract.  Absence indeed makes the heart grow fonder, but out of sight is out of mind.  Look before you leap, but he who hesitates is lost.  Of course, it is not necessarily the case that these beliefs are contradictory - because we invoke different aphorisms in different circumstances.  But because we never specify the conditions under which one aphorism applies versus another, we have no way of describing what it is that we really think of why we think it.  Common sense, in other words, is not so much a worldview as a grab bag of logically inconsistent, often contradictory beliefs, each of which seems right at the time but carries no guarantee of being right any other time."

I don't know if this interest you as much but it's Pandora box to me.  Suddenly everything is crystal clear.  We use common sense (in this case, usually communicated via an aphorism) in situations where our hearts or minds have already made the decision.  These aphorism is only a way to communicate to others to reaffirm what we have already pre-decided whether we know it or not.  For example a girl who dates a guy who's completely opposite of her.  And they broke up, and she tells her friends, "Okay, you know... we're like from two different worlds".  Same girl, goes out with another guy who's still completely opposite of her.  They hit off and live a fairy tale life, and she tells her friends, "We're so different... I guess it's true when they say opposite attracts.  We completely balance each other out".  You must be thinking... what a fickle minded person - her justification is non-justification.  But if you truly think about it... It's not that she's lying to herself nor giving excuses for being together with one person and not the other.  To me, understanding how this whole common sense works and its relation with aphorisms, tell me that her subconscious has already decided who she liked more.  Truth is, she didn't like the first guy as much as she liked the second one.  There's no bad, no good.  Just as it is.  It's amazing how I finally realize that common sense is the unexplainable intuition (which is an oxymoron by the way because you can never explain intuition anyway) that helps people listen to the small truth in their mind.  The decision that's driven by emotions (perhaps?) explains why it's... unexplainable.  Communicating this common sense is just a way to crystallize that feeling into an action.  Wow.  I.  Never.  Thought.  Of.  That.

I'm sorry maybe it doesn't intrigue you guys as much but I suppose it doesn't just help me to understand people even better now, it helps me to understand what's going in me better now (remember what we said before? The best researcher is the best guinea pig).  And it helps me to be able to deal with situations better now (well it should).  And most most most most most importantly...  I finally realized that I'm not a robot.  Between 10101010s, I have something called intuition and robots cannot be preprogrammed to achieve that kind of God-given intelligence that we, human have :) (sorry, internal joke...).

Sunday, November 6, 2011

Just in time for SEA Games and Olympics, go team Malaysia :) (and well done, Astana!)

Typical of Shaf's work - grassroot storytelling.  When else more apt than now?

Aall we have to do now is just imagine everyone's in yellow T-shirts... ;)


Friday, November 4, 2011

2012 is really gonna be Armageddon if we don't take care of our oceans now!

We're ready for 2012.  We will be focusing on the seas.

You know we have an extremely irritable habit right?  Whatever us urban folks don't sight, don't mind.  But it's high time we do because if the ocean which covers 71% of the Earth, is screwed, we're screwed.  And you know what?  The 'end-of-the-world' story that everyone has been whimpering about?  It will happen and we don't need no Nostradamus-kind to tell us that.

Let's take a look at who's driving some campaigns.

We have Greenpeace advocating against illegal fishing:



We have Nat Geo talking about Giant Jellyfish and Squids taking over the world.

We have Omega launching its Seamaster Planet Ocean to equip our marine warriors to fight evil in the depth of the seas:



And we have WWF advocating the protection and conservation of the Coral Triangle (which spans across 6 countries and is famously known as 'The Cradle of the Seas') - a womb, where most marine life stems from.



We don't need to be divers to know that we should stay away from shark's fin and turtle poaching.  And more importantly, we don't need an Armageddon prediction to tell us we need to sweep our backyard (in this case, the ocean) so that we don't overfish and tip the marine ecosystem off-scale.  We can do something.

1) Support a cause - the easiest, buy a plot of Coral Triangle and take care of it as though it's your own
2) DO NOT CONSUME endangered species!!  Shark's fin?  Turtle soup?  DROP THAT SPOON NOW!  Or... or... I'll BITE you.
3) Try to purchase fishes from your local market and whenever possible, eat ONLY sustainable seafood (there are some companies who fish by bombing and trawling the seabed which either kills or combs everything in the sea!).  We need to give baby seafood sufficient time to grow and reproduce if we want anymore of them on our dinner table :P
4) Spread the news, influence your family and friends - every bit of word helps.

This isn't rocket science and we definitely shouldn't be living in ignorance.  You remember Nemo?  Well, he needs us now.  Try explaining it to your kid what you did to Nemo and his family species/cousins/distant relatives and all and see if you can still sleep at night.

Jokes aside.  I don't know how else to share with you the extremely dire condition our ocean is in.  As a stakeholder, all I'm asking is... if you're not gonna help... at least don't be in the way :)

Listen to this and rise to the occasion: