I am amazingly touched by this new campaign that DiGi had put out. Or rather, the team in Naga had put out (though, there must be some credit due to the client who's courageous enough to run it). But yea, the time is right. There's a deep poignant message and a strong yearning for people to want to connect to one another. What are you sorry for?
I AM SORRY FOR ALL THE TIMES I'VE BURNED YOU. I AM SORRY. Maaf Zahir Batin and Selamat Hari Raya.
Sparks is a business management strategist, a builder of brands, an observer of people and markets, an 'inconvenience' spotter and an engineer of ideas.
Strategy that makes businesses matter and perform better.
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