First question - what does it take to be a planner? You have to be curious.
But doesn't everyone in advertising... or as a matter of fact, in any industry (last I checked most Nobel Peace prize winners aren't from the communication business), should be curious?
Then the question becomes what makes a curious person, a planner?
When you can monetize curiosity.
Being curious is not enough, you need to be resourceful. Experiencing a moment is not enough, you need to understand how to draw that moment into the creative process. Discovering trends is not enough, you need to know why and how people's behaviour is changing and how that would affect brands. Researching a problem is not enough, you need to find illuminating solutions.
Yup. 2013 - monetize curiosity. Because curiosity stems all creativity.
And in case I don't see you, hope you have had a Merry Christmas and most importantly, an awesome fruitful 2013. Take care and see you in business.
But doesn't everyone in advertising... or as a matter of fact, in any industry (last I checked most Nobel Peace prize winners aren't from the communication business), should be curious?
Then the question becomes what makes a curious person, a planner?
When you can monetize curiosity.
Being curious is not enough, you need to be resourceful. Experiencing a moment is not enough, you need to understand how to draw that moment into the creative process. Discovering trends is not enough, you need to know why and how people's behaviour is changing and how that would affect brands. Researching a problem is not enough, you need to find illuminating solutions.
Yup. 2013 - monetize curiosity. Because curiosity stems all creativity.
And in case I don't see you, hope you have had a Merry Christmas and most importantly, an awesome fruitful 2013. Take care and see you in business.
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