How to break rules.

As if we, human beings, need any lesson for this.  It's in our nature to break rules anyway.

But when it comes to creating memorable, impactful, unique ads, one very practical way of doing so is to list down words that are category predictable - buzz words, words, taglines, copylines, visuals, graphics, designs, colours, mnemonics, contexts, stories.  And then tell the story without using any of the words that you've written.  Challenge, don't cheat.

Happy breaking em' rules ;)