Collaboration with Brand Factor.

We scoured the globe and finally found the right research partner. From today, Brand Factor and Sparks will share research knowledge and resources as well as collaborate on a few exciting insight projects.

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Headed by Siew Poh, Brand Factor was established in January 2004 as a total solutions provider in market research. Siew Poh is a specialised qualitative researcher with over 13 years of hands-on experience in moderating groups and conducting in-depth or business interviews. She is highly familiar and comfortable with various methodologies, approaches, areas of coverage as well as projective techniques commonly employed in qualitative research. She has accumulated a wealth of market, category and consumer knowledge through her immersion and handling of countless qualitative research projects from a diversity of product and service categories over the years.

She has a lovely family of four and is very much actively pursuing the key to her 14-year old son's blog.

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This small but significant step aims to propel both Sparks and Brand Factor into providing more relevant research and insights with strategic input to their growing pool of clients, especially what's happening on the internet.

Check back for more news to come :)