Paul Arden's words of art.

I truly enjoyed this book because it was quick, short, simple and takes you right to the essence of what Paul Arden wants to say. Perfect for busy people. Which by the time busy people finish the book, they wonder why they were so busy in the first place. Yes, this book is a complete paradox, which makes it all the more insightful.

Paul Arden reigned as the Executive Creative Director of Saatchi and Saatchi for 14 years, certainly managed to strategically kept to the agency's 'one word equity' policy. Although in this case, it's not about one word but it's about getting to the very essence of the message. It's almost like a career bible. A dummy's guide to survive in the creative business and at the same time, achieve greatness in a way many lack the courage to do so. Yes, even for veterans.

This book inspires and makes you want to share the golden nuggets of truth, not just about achieving work excellence but the basic truths of being human who above the lesser creatures, is blessed with an unlimited resource of imagination, the question is what have we been doing about it?