Thursday, March 26, 2009

New Honda Insight global TVC.

To be truly sustainable:

"To further limit carbon output they relied on vehicles already located in South Africa, grouped shipments of props and lights as much as possible, and mandated group transportation of personnel to and from shoot. For further good measure, the shoot’s carbon output that could not be prevented was entirely offset through carbon credits purchased through the Carbon-Neutral Company’s Unity Portfolio." - Honda Worldwide

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