SPOT - all things new and unbeknownst to us.

Dentsu U has finally got a website up (somewhat). It's a blog and it's an internal initiative on trendspotting. It's hard to justify 'trend spotting' since what is trendy to you may not be to me. What is trendy differs for every income level. So which trend do we pick since every income level is and should be important to marketers? Besides what is known to pick up popularity may very well bomb out tomorrow. But what SPOT does is to pick up all things that we or some of us may not know. Hence, SPOT-ting without the limitation of defining what is trendy ;) Smart huh. Sparks is now contributing to it, so do check out over there if you need to be in the know. Of everything and anything - there's never lack of knowledge, just lack of initiative and attention :)

*Still under construction (spare us, it's only been a few days old!)