It's here again. Every local agency in Malaysia; established ones, I've-heard-of ones, I've-never-heard-of ones are getting into a frenzy of pitching for Malaysia's lucrative tourism account.
Contrary to Nike's belief, I am torn by the 3-way dilemma of just doing it, doing it right and doing the right thing.
Sparks is a business management strategist, a builder of brands, an observer of people and markets, an 'inconvenience' spotter and an engineer of ideas.
Strategy that makes businesses matter and perform better.
Thanks for sharing this its a very useful information for me.
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