Monday, September 6, 2010

Consumption barrier to eco products: The myth unveiled?

People are not buying into eco products as much as corporations would like them to is not because they do not support sustainability (I mean, who the hell doesn't!?). It's so easy for anyone to blame it on apathy or the fact that Malaysians just aren't interested in being green. Or is it?

Maybe, just maybe. Like all else, they don't want to be tied to a brand not of their choice just to do their 'little' bit in saving Earth. What did we learn from modern history? Human nature tends to focus on their interests inwards even though there's a big pressing picture that says otherwise (only a few legendary ones are exempted).

Maybe the experience itself unlike the consumption of other things, is simply not fulfilling enough? We need a healthy dose of eco choices. We don't want to choose between a Civic Hybrid and a Toyota Prius. What if I don't like both? What we need is just more choices.


  1. nice point,
    I was reading about how the whole green thing is gov conspiracy theory just to make money.
    a bit far fetched but not hard to believe.

  2. As long as there's government, they will be conspiracy :) But even so, perhaps this is one conspiracy that is perhaps the lesser of all evil?