Dumpster Divers: Yay or Nay?

Dumpster Divers are people who rummage through garbage to find wasted food that might not be perfect, but is comfortably safe to be consumed.  You could say it's a culture, a way of life for some, and few for art sake - the perfect way to demonstrate how much wastage is going through in urban areas.

Watch this:



This video was shared by a fellow Human-Design coursemate as we were discussing about the issue of food wastage.  While I think there is merit to the idea of scourging dumpsters to look for perfectly safe and edible foods (not to mention incurring absolutely zero cost for 3 meals a day!), but I'm not really convinced on the concept of 'freeganism'.  Hmm.

I remember my dad once told me that it's okay to study religion.  Or be religious.  The danger is being TOO religious.  Why?  Yah, one of the reasons could be obvious - we don't want no ISIS beheading no people.  But really, if you think about it... what kind of economic value would this individual be putting in the society?  Sure, Freeganism is sustainable for them. But, what about the rest of the society?  How is Freeganism sustainable for everyone?

That's an interesting albeit very touchy subject.  And for fear I attract haters/stalkers, I shall not delve further.  Except to leave you with this very thought.  As an individual that functions as a whole in the society, is it or is it not important for you to be able to add value to the system?  Freeganism sounds like takers.  But if it's done right, it could very well be like a much needed organic support system for many living on the streets.  Just like how an acquaintance rightly put - if only hipsters act like REAL hipsters.

I don't know, what do you think?

The evolution of Man: What CAN we become?

Once upon a time, shortly after the completion of our social research on eco awareness, The Green Chronicles, we propagated that producers/manufacturers should not stop their consumer purchase cycle at 'consumption' but at 'disposal'.  When it is put into their mandatory action list, I am very sure it will drastically change the way products are planned and launched (think cameras, think smartphones).  If manufacturers are responsible for products at the disposal stage, then we will have better quality products with longer 'usage' life and a more sustainable eco-system of consumption.

While I shopped at H&M last weekend, that's one brand which recently launched a global awareness campaign on their sustainable recycling strategy.  Simple: Bring in your old clothes and trade for discounts for new ones.  Old clothes will then be recycled into materials which will be used in manufacturing new ones.  This practice now has a label and it's called EPR - Extended Producer Responsibility.  The whole point is not to mindlessly put new stuff into this world - we need to seriously consider how to 'delete' them from our system.  There.  Are.  Just.  Too.  Much.  Stuff.  In.  This.  World.  Seriously.

Now, you may not think much about this tiny little extended marketing program, but assuming the best that ALL manufacturers in this world were put in place to ensure sustainability in their product life cycle; then the first most immediate visible impact would be: NO LANDFILL.  This world will have no more landfill.  If you can't think of a way to dispose and/or recycle your products sustainably then you can't produce.  Period.  Simple as that.  Imagine, a world with no landfill.  NO LANDFILL.  No more rubbish dumps in the middle of the Pacific Ocean that spans for kilometers in diameter.

Watch the video below to get the picture.

p/s: If you're reading this and are in the business of production, please, I beg of you, consider this epic insight.  As starters, I'll even volunteer my time to discuss possibilities if you need an additional thinking buddy (consultation thereafter is chargeable though, ha ha ha).  Well I'm serious, really, think about it.



Obviously, I'm not the only one propagating.  More reading: You see Garbage, I see Value: Let's make the recycling business a no-brainer.

Do I really want to quit my job?

This is brilliant.  The brilliance lies in the stark truth of what the ad is saying to me because... I was about to quit my job! (and I kid you not).  To save the world (I seriously kid you not).

How many of us are locked in the routine cycle of the corporate world, breathing in the mundane money-powered lifestyle and finally realising that there's something missing that's really bigger than our paycheck?  Either after being exposed to a one time pow-wow campaign (think KRONY) or incessant exposure to causes that pull our pity strings in all directions, that we decide to call it quits because we're (true to the following ad below) sad, angry, guilty for not doing what we can to save whatever we feel we should be saving.

Yup.  That's me.

But what if we're all meant to be play our part in this ecosystem of superheroes.  What if we all have different super powers?  There's only one of each in the Avengers.  So it wouldn't work if 80% of us quit to join the 20% Greenpeace advocates to stop the capitalistic world from misbehaving.  I mean, if 100% of us is on the other side fighting the cause, then logically speaking there's no one to fight against anyway, right?  Right.  That's one solution.

But here's another one, probably a better one given there're 80% of us scattered across the globe; Sit at your desk, do what you're skilled to do, live the life you're creating but make better smarter choices.  Maybe it's time for us to redeem our guilt by practising some self-compassion that we're not so bad after all.  We could choose a cuppa from free-trade versus a mugga that's not.  Maybe there is an easier way to do things.  And the easier way is presented here:  Enjoy.

The Green Dilemma.

If you are the government and have a pocket money of $40 million to be a better world citizen, would you:

1) Invest in a research lab to find a roadmap (however hazy it is) that will offset some 'unfavourable side effects' of alternative energy (e.g how not to dump nuclear waste in your neighbour's backyard).

OR

2) Provide grants to manufacturers (one or few, depending how much your millions can stretch but this is just hypothetically speaking), to decrease the highest carbon emission stage in their product lifecycle (which if you don't already know, is the usage stage) under the condition that the impact must be immediate and defined.

?

What would you do?

2012 is really gonna be Armageddon if we don't take care of our oceans now!

We're ready for 2012.  We will be focusing on the seas.

You know we have an extremely irritable habit right?  Whatever us urban folks don't sight, don't mind.  But it's high time we do because if the ocean which covers 71% of the Earth, is screwed, we're screwed.  And you know what?  The 'end-of-the-world' story that everyone has been whimpering about?  It will happen and we don't need no Nostradamus-kind to tell us that.

Let's take a look at who's driving some campaigns.

We have Greenpeace advocating against illegal fishing:



We have Nat Geo talking about Giant Jellyfish and Squids taking over the world.

We have Omega launching its Seamaster Planet Ocean to equip our marine warriors to fight evil in the depth of the seas:



And we have WWF advocating the protection and conservation of the Coral Triangle (which spans across 6 countries and is famously known as 'The Cradle of the Seas') - a womb, where most marine life stems from.



We don't need to be divers to know that we should stay away from shark's fin and turtle poaching.  And more importantly, we don't need an Armageddon prediction to tell us we need to sweep our backyard (in this case, the ocean) so that we don't overfish and tip the marine ecosystem off-scale.  We can do something.

1) Support a cause - the easiest, buy a plot of Coral Triangle and take care of it as though it's your own
2) DO NOT CONSUME endangered species!!  Shark's fin?  Turtle soup?  DROP THAT SPOON NOW!  Or... or... I'll BITE you.
3) Try to purchase fishes from your local market and whenever possible, eat ONLY sustainable seafood (there are some companies who fish by bombing and trawling the seabed which either kills or combs everything in the sea!).  We need to give baby seafood sufficient time to grow and reproduce if we want anymore of them on our dinner table :P
4) Spread the news, influence your family and friends - every bit of word helps.

This isn't rocket science and we definitely shouldn't be living in ignorance.  You remember Nemo?  Well, he needs us now.  Try explaining it to your kid what you did to Nemo and his family species/cousins/distant relatives and all and see if you can still sleep at night.

Jokes aside.  I don't know how else to share with you the extremely dire condition our ocean is in.  As a stakeholder, all I'm asking is... if you're not gonna help... at least don't be in the way :)

Listen to this and rise to the occasion:

Beware of the 'Attack of the Giant Jellyfish' even when you're not in the sea.

Attack of the Giant Jellyfish : Programs : Discovery Channel : Discovery Press Web

You need to watch this and understand why we absolutely absolutely absolutely need to protect and breed our turtles. We've been saying no to illegal turtle poaching - eggs and all, without really understanding how important this sea creature is in balancing our ecosystem.

Jellyfish multiplies despite global warming. If at all, warmer sea temperature increases the breeding of these deadly sea-blobs. You may think they are harmless, but to those who have been stung before (and divers) would know how deadly some could be in paralysing one's nervous system, from severe blistering to immediate cardiac arrest. Passively, we're affected when they attack our food supply which is really all our seafood. It's not just about 'aww, I miss my fish for dinner', but we're talking about the possible loss of billion dollars in marine food industry as well as putting the livelihood of millions (tourism, fisheries, etc) at stake because of the imbalance caused by these seemingly innocent heartless, brainless and boneless creatures. Our turtles are one key solution to the possible destruction of marine life. Now you know how important these ninja turtles are and let's do our part in both spreading awareness and advocating actions to protect them. Because they are essentially protecting us without us even realizing all these while.

The Coral Triangle campaign by WWF will be launched on November 3rd. And if you can, buy a plot of the Coral Triangle today and help support them do all they can to protect our sea guardians, above many other things in that area.

If you need any more convincing, watch this:

What's with a plastic bag?

So we've been told again and again to stop using plastic bags when shopping, instead we should carry our own personal eco or canvas bag to carry our goods. Reducing the usage of plastic bags is a quick fix to our problem. But more important than educating the public to reduce usage is to find out what they are using it for. The obvious is to hold shopping goods, but what about the other usage?

In Malaysia, it is not uncommon for homes to re-use plastic shopping bags as rubbish bags, to be disposed daily. I think the more important step is to find an innovative solution to help homes to dispose rubbish that either does not need plastic bags or using biodegradable bags. Once we can replace the re-usage of plastic bags in such way, I believe we can reduce the need for it drastically. No? Hmm.

Global warming triggers earthquakes, tsunamis and volcanoes.

2009 and 2010, we were living in the green year. Every decent corporation is in the run to vie for an eco image in consumers' mind. For economic gain or for environmental gain, it didn't matter. Some companies speak louder than others. Some resorted to greenwashing just to be in the bandwagon. Some still not convinced it's time to run a campaign as part of its corporate social responsibility in public education for fear of unable to justify ROI.

Speaking as a person who is both a growing advocate of sustainability and an ad professional, I can tell you that we can run as many eco campaigns as we like, but the MOST cut-through campaign that gets the message right across is when nature decides to advertise itself, as witness by the 8.9 magnitude earthquake in Japan and the deadly tsunami that followed.

As hauntingly as it sounds, nothing tells the story of nature's great destruction more poetic than Hokusai's The Great Wave, more apt than now.

*****

Fire and Ice: Melting Glaciers Trigger Earthquakes, Tsunamis and Volcanos
Geologists Say Global Warming Expected to Cause Many New Seismic Events

Climatologists have been raising alarms about global warming for years, and now geologists are getting into the act, warning that melting glaciers will lead to an increasing number of earthquakes, tsunamis and volcanic eruptions in unexpected places.

People in northern climates who have been looking south and shaking their heads sadly over the plight of people living in the path of Atlantic hurricanes and Pacific tsunamis had better get ready for a few seismic events of their own, according to a growing number of prominent geologists.

Less Glacial Pressure, More Earthquakes and Volcanic Eruptions
Ice is extremely heavy—weighing about one ton per cubic meter—and glaciers are massive sheets of ice. When they are intact, glaciers exert enormous pressure on the portion of the Earth’s surface they cover. When glaciers begin to melt—as they are doing now at an increasingly rapid rate due to global warming—that pressure is reduced and eventually released.

Geologists say releasing that pressure on the Earth’s surface will cause all sorts of geologic reactions, such as earthquakes, tsunamis (caused by undersea earthquakes) and volcanic eruptions.

"What happens is the weight of this thick ice puts a lot of stress on the earth," said Patrick Wu, a geologist at the University of Alberta in Canada, in an interview with the Canadian Press. "The weight sort of suppresses the earthquakes, but when you melt the ice the earthquakes get triggered."

Global Warming Accelerating Geologic Rebound
Wu offered the analogy of pressing a thumb against a soccer ball. When the thumb is removed and the pressure released, the ball resumes its original shape. When the “ball” is a planet, the rebound happens slowly, but just as surely.

Wu said many of the earthquakes that occur in Canada today are related to the ongoing rebound effect that started with the end of the last ice age 10,000 years ago. But with global warming accelerating climate changes and causing glaciers to melt more quickly, Wu said the inevitable rebound is expected to happen much faster this time around.

New Seismic Events Already Happening
Wu said melting ice in Antarctica is already triggering earthquakes and underwater landslides. These events aren’t getting much attention, but they are early warnings of the more serious events that scientists believe are coming. According to Wu, global warming will create “lots of earthquakes.”

Professor Wu is not alone in his assessment. Writing in magazine, Bill McGuire, professor of geological hazards at University College in London, said: "All over the world evidence is stacking up that changes in global climate can and do affect the frequencies of earthquakes, volcanic eruptions and catastrophic sea-floor landslides. Not only has this happened several times throughout Earth's history, the evidence suggests it is happening again."

***

Now that you know. You know you have the power to do something. Do something.

Contagious case study: The colour of money.

Read it in ADOI this month's issue on page 65 (funny, I just realised that the pagination stops at 64).

This month's case study feature, titled 'Colour of Money' is about the greening of consumerism and how global consumers are breaking into segments. It's very similar to what we have done to increase sustainable advocacy in mass consumerism in Malaysia. And it's also interesting to note some segments that are covered by GfK Roper Consulting but were not visible when we completed our local study. Hmm, it really gives us an idea on how to improve The Green Chronicles to further distill insights, should we run it again. And I seriously think we should run it again next year. Inspired ;) Now I just need funding. Solutions, solutions, solutions. Hmm.

Consumption barrier to eco products: The myth unveiled?

People are not buying into eco products as much as corporations would like them to is not because they do not support sustainability (I mean, who the hell doesn't!?). It's so easy for anyone to blame it on apathy or the fact that Malaysians just aren't interested in being green. Or is it?

Maybe, just maybe. Like all else, they don't want to be tied to a brand not of their choice just to do their 'little' bit in saving Earth. What did we learn from modern history? Human nature tends to focus on their interests inwards even though there's a big pressing picture that says otherwise (only a few legendary ones are exempted).

Maybe the experience itself unlike the consumption of other things, is simply not fulfilling enough? We need a healthy dose of eco choices. We don't want to choose between a Civic Hybrid and a Toyota Prius. What if I don't like both? What we need is just more choices.

Mimicking nature or cloning nature?

I remember the uproar when they cloned Dolly, the sheep. It was a debate between science and religion, whether it was absolutely necessary for mankind to play god in order to save themselves.

Today, there's this proposal of mimicking a leaf where Chinese scientists found a way to create artificial leaves that are almost identical to the real deal. Complete with the ability to capture light and all. If replicated on an industrial scale (according to Knowledge magazine), this could reduce our dependence on oil.

So... Dolly was not okay but leaf is okay. Will it help if I give a name to the leaf like... Betty? The danger of such technology is not apparent because it's masqueraded under so-called innovative endeavour to ultimately bring mankind forward. But we're still not addressing the ultimate issue which is our dependence on oil and negligence on sustainable consumption! Our entire consumer lifestyle is dependent on oil. By creating something like that, we may be weaned off one of nature's most prize gifts but still it doesn't do anything to our mindset in needing to achieve 'balance' not 'profit'.

Well, the debate may not be as controversial as Dolly's because this is a leaf. Living but vegetarian. You get my point. You cast your vote :)

Malaysia's first sustainable seafood guide.

The good people in WWF and MNS joined hands to bring you Malaysia's first (and only) sustainable seafood guide. So that you are better informed instead of stuffing mindlessly on shrimps and sotongs and what not every other week.

Coincidentally, I've had a shrimp dinner galore at Bubba Gump last weekend (I wonder out loud where they got their shrimps from...). The same weekend, RedFM also organised a competition on 'how much shrimps you can chomp in 60 seconds'. Well... I feel a little guilty now cause four mouths, there were REALLY a lot of shrimps. Can you imagine how many millions of them, scampi that go into Malaysian tummies in one month!? They better be regenerating as fast as us eating em' otherwise our children will know no shrimps in the future!

Read more about what Sparks thought on sustainable seafood consumption in Malaysia (published almost exactly one year ago, freaky) and the rate we're going at globally which is faster than we can say pesce (which is Italian for fish). I think the whole idea is, to be a bit more balanced in our diet yea, which is a good thing anyway. I'm just thinking with all these women trying to replace carbs with protein, hmm... poor fishy fishy fishy...

Dentsu: Cutting down paper usage.

It's been a year now since we've implemented some sustainable practices in-house to walk the talk of advocating sustainability. We've:

1) Change our paper brand to one which supports sustainable forestry.

2) Started re-using print-outs (recycle usage)

3) When both sides are used, we recycle the paper

The results:

1) Although the initial cost of changing the paper brand was slightly higher, but in the long run we were able to offset the additional investment because we were re-using the print-outs.

2) Cost-saving in terms of less paper usage because less reams are purchased every month compared to before

3) Additional (although almost negligible) gaining from recycling our papers, nevertheless it's still a gain

I think the biggest question everyone has in their mind is: How do I know how much is optimum? I've been asking around but there doesn't seem to be an industry benchmark available as reference. In short, we really don't know if we've reached the optimum level. Of course, an environmentalist would argue that zero paper usage is the optimum level. But we know in our industry, that is not possible so we would argue otherwise. Print-outs have got its own significant usage, and sometimes paper usage is deemed necessary to facilitate official processes. These processes may provide us a higher value (in economic terms) than the by-product but like I say, only when it is deemed necessary.

A lot of times we click 'Print' carelessly without really thinking if it's absolutely necessary to have it printed. Which is why it is utmost important for us to support industry and effort benchmarking so that we can help one another to be more sustainable. Without reporting, we may be disillusioned. We may think we're doing well but continue to kid ourselves without knowing how far we are from the optimum usage. OR we could easily be barking up the wrong tree, wringing a dried towel where our efforts, resources and attention could have been diverted to another equally pressing issue.

In order to start the ball rolling, we at Dentsu Utama have started to calculate the cost of printing per head (this is most viable at the moment) and from there, average out the cost and monitor closely and counsel those who have exceeded the average cost per capita. This way, we're able to nip the problem in the bud without involving others who could already be doing well in using paper responsibly. I think another management issue which appears here (which also needs to be intricately considered) is staff motivation. A lot of times, when the management team decides to implement new policies to 'correct' an organisation or operational problem, they shoot a mandate officewide. This may address the troublemaker but at the same time, may also demotivate those who are not part of the problem. While many may think 'controlling paper usage' is a non-issue but trust me, anything which requires a change of habit is an issue.

We've just implemented this system and will continue to monitor. If you have an experience to share, please do. Like I mention before, we should all support reporting for benchmarking!

Dentsu: Hiring bright green potentials.

We're looking for local graduates from Environmental Science and/or Sustainability & Management stream (or fields along the same line). If you think graduates from the just mentioned streams can only work in dull grey offices, then think again. We're about to decorate ours with bright 'green' ones.

Dentsu is an integrated communication agency that is 109 years old, while Dentsu Utama is five located in Kuala Lumpur, Malaysia. We support the green economy and would like to spark the first out of a million green jobs in this industry.

If you are interested or know someone who is (but too shy or confused on why an advertising agency is hiring an eco graduate) then email me please.

Dulux Paint Bank - a great green marketing idea!

Dulux recently launched a campaign called the Dulux Paint Bank where they rally the public to 'donate' leftover paint back to the brand. The paint (if usable) will be used to cheer up the dull walls of charity homes. If it's unusable, it will be treated and disposed of correctly and most importantly, safely, with great considerations to the care of the environment.

When I first saw the video posted on FB done by Dulux which says a shocking 96% Malaysians disposed paint in the sink or drain (WTH!?!), I found that utterly unbelievable. Then after checking with the people behind the campaign, which they claimed true (well... I still have reservations) then I really think there is no better time for all manufacturers to really reconsider having 'disposal' as part of the consumer purchase loop. Seriously.

Anyway, I think this campaign is a really fantastic idea. A lot of people are very willing to help out, we just have to provide an access. And when there is one, the scale will tip. Looking forward to more of such great ideas!

What are you waiting for? If you have leftover paint, get rid of them and get rid of them SUSTAINABLY now! Join Dulux's fan page to find out more.

Meeting the pop of iPhone, Bob Borchers :)

Great great great inspiring presentation by Bob Borchers on 'Innovation' yesterday at the MMC 10 organised by ADOI.

His advice from conception to delivery: Just remember to etch this four very important rules onto your everyday work habit (but Italic mine):

1) First is overated (first, so what? It's about who scores with the hottie after that!)
2) Change the rules (if you identify the wrong rules, you change the wrong stuff. Still can't get myself to do it right...)
3) Show the obvious benefit (if there are many benefits, then show them all in a single breath!)
4) On going innovation (yea, once isn't enough, keep it going and going and going till it becomes your entire existence is to innovate)

There was a short Q&A session after the presentation which had to be cut short because believe me, it could go on and on and on. I mean Bob was so popular! Like Rihanna! I had a burning question in me but wasn't lucky (or tall) enough to get noticed. So he ended the talk, the crowd poured out of the hall, some went to get his superstar signature and eBay-type photos ;) and I went back in because it was still burning. I had to put it off. So here's my question to Bob.

***

Sparks: Hi Bob, I have a burning question back there but you didn't see my hand.

Bob: Hi, I'm sorry about that. You should have just jumped up! So what was it?

Sparks: Well, my question is purely from a consumer point of view so... am not gonna ask you for any marketing tricks ;) You talked about innovation at the very source which is the conceptualisation of a product and finally creating it. You also mentioned about innovation in communication, to ensure the message gets right through to the consumer before they finally open their little 'Christmas in Spring' shopping bag to reveal their new iPhone.

And if I understand your marketing strategy correctly, since the first iPhone launch, every 1 and a half years or so, there's a new version. Understandable because that's innovation. But as you launch newer and newer versions, your customers are continuously upgrading. And considering our 'over consumed' state of the world, which lead to an inevitable crisis on sustainability issue, what is Apple's stance of innovation in this? So there's innovation in creation and delivery. What about disposal? What happens to all the hardware that we have purchased but are no longer in use? What is Apple's innovation in the last mile of the consumer cycle?

Bob: Well, that's a very good question which I forgot to mention during the presentation. We acknowledge our strong and loyal fan base and that's why our software upgrade is every 3 months. Which means, in order to enjoy the latest features, all they have to do is upgrade their existing softwares. We never tell them they have to purchase the latest version. But we too want them to enjoy the latest from Apple.

Sparks: Yea but what about the hardware? The ones that are no longer in use because there are now spanking newer versions?

Bob: Well, that's a really tricky one because hardwares are important to our business. But we're just saying that, the option of upgrading to the latest version is available to our customers.

Stranger: Hi Bob! Great presentation (squeezed in)

Sparks: Uh, oh, okay, thanks! Yea GREAT presentation :)

***

Well, I think he answered my question: SOFTWARES can play a huge role in sustainable consumption in electronics. But he didn't answer my other question. What innovation is Apple putting in place as part of its responsibility as a global citizen and important economic figure?

Hmm, something to really think about, isn't it?

And to leave you with something entertaining, a hip hop remix of Bob's original presentation of the iPhone :)

It's time for Agencies to consider a sustainable role towards the future.

The nice people at ADOI did a write-up on The Green Chronicles research which we did last year. I think Agencies really need to stop and think about the future and realize that they too can be a strong advocate in sustainable production. Everything that has anything to do with production and manufacturing will come under the spot light when it comes to sustainability.

At Dentsu Utama, doing the research was a first step to an effective CSR outreach. Contrary to popular belief in this industry that knowledge should be kept for the sake of competitive edge, we have long-debated and decided that sharing in this case is much more important. This is not an area where we can afford to be selfish. Hey, if another agency does a better job than us from utilizing our research, then great! It only means we're picking momentum, the pressure is on and change is happening.

Honestly, I don't know how many agencies would really care. But it's not about whether they do. They have to. Think internal - our paper consumption, visual presentation, cost-efficient material and think external - pressuring both our clients and vendors to practice at least a 1 degree of change when it comes to communication and production. If every day, we can change 1 degree, we only need 180 days to throw away old habits and embrace new ones. That's less than 6 months. That's half a year.

To those of you who want to know learn more about the state of our environmental understanding and action in Malaysia and more importantly, want to know how they can play an active role, individually and collectively as a company, please do not hesitate to contact us.

I'm sorry the jpg is too small, you can read it in this month's ADOI starting from page 48.

New eco Coke design.

I need time to digest this refreshing look of Coke’s new eco design, brainchild of designer Andrew Kim. But I totally admire the thinking and inspiration behind the new design. Hmm, I wonder if the volume will be the same? Are they making us consume more? Cause, it definitely doesn’t look like they want us to consume any less. Is the price going to be the same? I feel this whole thing about reducing the footprint by increasing number of bottles shipped per container seems a little… bogus. Sorry, I’m always wary about big organizations that want to grow even bigger. Increasing shipping volume per container meaning increasing sales off the shelves. And sometimes they masquerade behind a great world-saving slogan. Hmm.

Sustainability: The Story of Bottled Water.

Yes to clean tap water for all! Yes to better filtration and distillation of water so that every home can have good clean tap water that's safe for consumption! Sigh, looks like for this change to happen in Malaysia, we'll have to change the government?

Dentsu: Eco-bags going for free!

One of our latest projects is to help fight global warming ;) The team designed and produced our very own Green Buddies' eco-bag to be given away for free for every RM22 donated to our tree-planting project. We're targeting 27th March which is Earth Hour 2010. So, hey if you're interested in a future where we can all still enjoy Earth, please do not hesitate to contact us. I'll drop off wherever you are (ahem. You do know that this is a huge over claim right?). Nevertheless, please contact us.

Neon yellow print on navy.