Monday, March 11, 2013

The evolution of Man: What CAN we become?

Once upon a time, shortly after the completion of our social research on eco awareness, The Green Chronicles, we propagated that producers/manufacturers should not stop their consumer purchase cycle at 'consumption' but at 'disposal'.  When it is put into their mandatory action list, I am very sure it will drastically change the way products are planned and launched (think cameras, think smartphones).  If manufacturers are responsible for products at the disposal stage, then we will have better quality products with longer 'usage' life and a more sustainable eco-system of consumption.

While I shopped at H&M last weekend, that's one brand which recently launched a global awareness campaign on their sustainable recycling strategy.  Simple: Bring in your old clothes and trade for discounts for new ones.  Old clothes will then be recycled into materials which will be used in manufacturing new ones.  This practice now has a label and it's called EPR - Extended Producer Responsibility.  The whole point is not to mindlessly put new stuff into this world - we need to seriously consider how to 'delete' them from our system.  There.  Are.  Just.  Too.  Much.  Stuff.  In.  This.  World.  Seriously.

Now, you may not think much about this tiny little extended marketing program, but assuming the best that ALL manufacturers in this world were put in place to ensure sustainability in their product life cycle; then the first most immediate visible impact would be: NO LANDFILL.  This world will have no more landfill.  If you can't think of a way to dispose and/or recycle your products sustainably then you can't produce.  Period.  Simple as that.  Imagine, a world with no landfill.  NO LANDFILL.  No more rubbish dumps in the middle of the Pacific Ocean that spans for kilometers in diameter.

Watch the video below to get the picture.

p/s: If you're reading this and are in the business of production, please, I beg of you, consider this epic insight.  As starters, I'll even volunteer my time to discuss possibilities if you need an additional thinking buddy (consultation thereafter is chargeable though, ha ha ha).  Well I'm serious, really, think about it.

Obviously, I'm not the only one propagating.  More reading: You see Garbage, I see Value: Let's make the recycling business a no-brainer.

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