Showing posts with label Ideas. Show all posts
Showing posts with label Ideas. Show all posts

Tuesday, March 5, 2013

World citizen.

Wow, it's been awhile!  Happy new year y'all!

To the title of this post, what sparked my thoughts was a dire (future inevitable) problem of Singapore.  A country where its population, the key resource to a healthy social economic climate, could be dwindling in the near future. Already the locals aren't very happy with the government's decision to import foreign workers to fill up vacancies - you watched Singaporean football team in action?  Or Singaporeans in the Olympics?  Well, um.  Sorry to break your heart, but they aren't exactly Singaporean.

Anyway, back to my contention point.  So citizens are against importing 'foreign workers' and government in dilemma because citizens are not producing little citizens enough and/or quick enough.  I guess the real implication here, is the very real possibility for a country to lose its identity once overcrowded by foreigners over nationals.  In the case of Dubai where locals make up only 2% of the population, it is hardly a destination that's culturally rich.  This sense of identity is the very same cause for many wars - whose land does this belong to?  And for those who reside in this land - whose moral codes and conducts should they follow?  Ask any Malaysians and you get mixed response.

But think about this for one second.  What if we treat a 'country' like any other 'product' or 'brand' where we understand the importance of keeping fundamental values but at the same time keeping up with the evolution of people's needs?  Does Singapore need to be all Chinese Singaporeans?  Will the fundamental values of governing parties and constitution change if let say Australians are now the new Singaporeans?  How much does one attach their identity to a country?  If we all believe in the same thing, wouldn't that makes us in some ways, many forbid, the same nationality?  Because we invest the same interest in a certain political party and agree on the same constitution of a certain governed area?

Being born in one part of the world and not another, and then given a certain identity is to me no more than a practical logistic reason for crowd-control and to some extent, exert 'fairness'.  Otherwise, it's pure luck.  An Indian boy born in India or in the UK still has Indian blood running in him.  But his opportunity and what he believes thereafter, differs widely.  And clearly, he has no say in that.  Well, not until he decides to risk a boatride to a better life elsewhere.

Now what if... what if we loosen our grip on formality and for once, view the situation from the perspective of humanity?  Is a country not just a geographical divide of what's mine and what's yours?  True human rights include the right to create equal opportunity for yourself like everyone else.  But what if the grass is really greener on the other side?  Face it, getting to the other side is at the end of the day, a luxury reserved for those who can afford it.  There's no getting to the other side for billions and billions of other people.  And that's the truth.  Why let geographical circumstances decide the fate of humanity?

Thursday, February 16, 2012

The Green Dilemma.

If you are the government and have a pocket money of $40 million to be a better world citizen, would you:

1) Invest in a research lab to find a roadmap (however hazy it is) that will offset some 'unfavourable side effects' of alternative energy (e.g how not to dump nuclear waste in your neighbour's backyard).

OR

2) Provide grants to manufacturers (one or few, depending how much your millions can stretch but this is just hypothetically speaking), to decrease the highest carbon emission stage in their product lifecycle (which if you don't already know, is the usage stage) under the condition that the impact must be immediate and defined.

?

What would you do?

Tuesday, October 18, 2011

I am ashamed.

We have all the resources we need.  Yet every day, we hear ourselves complaining about the most trivial problems.  Yet these geniuses who have no access to the resources that are so readily available to us, are clearly making a huge difference in people's lives and more importantly, making them sustainable.  They are touching everyone who matter to them - not just friends and families, but their neighbours and communities.

I.  Am.  Truly.  Ashamed.

And it makes me quite hot-faced to hear another complain from people who allow one problem to cloud over their entire vision, blocking out any possibility of solutions.

To quote Bunker, "You don’t have to look for solutions outside.  Look for solutions within and listen to people that have the solutions who are in front of you.  They are all over the world."

Here's Bunker Roy with his Barefoot College movement:



And to end with Gandhi's quote, "First they ignore you. They they laugh at you. Then they fight you. Then you win"

:)

Don't give up.  Even if it's the most unconventional thing you've ever done.  Don't give up.

Read more about the movement at: Barefoot College.

Sunday, April 10, 2011

Thursday, April 7, 2011

The distinctive difference between Creative Direction and Creative Solution.

This article was shared by a fellow creative thinker who asked 'Who would go to the end of the rainbow, with me?' only to be echoed by crickets chirping. I am not in creative, and definitely far far far far farrrrr from being a Creative Director (the horizon isn't even remotely visible) but one thing I do know, is the importance of thought leadership.

Ironically, I was discussing with a team mate this morning about a recent pitch. No doubt, all ideas are worthy. A campaign is a bunch of ideas strung tightly by a meaningful singular proposition, visibly coherent, leading towards the same vision. A campaign is NOT a laundry list of to-do items and wishful thinking. Perhaps the direction wasn't clear, maybe it will be clearer if we practice harder. I still believe there's a pot of gold at the end of the rainbow and have faith we will get there. Till then, enjoy this inspiring piece:

Creative Direction vs. Creative Selection
1st April 11

Posted by Saneel Radia Posted in creativity

Author: Pelle Sjoenell (@pellesjoenell), Executive Creative Director, BBH LA

I believe Creative Direction isn’t just Creative Selection. I’ve noticed the two are often confused and I think it’s the result of agency process. Creative Direction is about having a vision and making sure the vision is clear to everyone involved. Having a vision doesn’t mean coming up with or choosing the ideas. Having a vision is about leadership, constantly inspiring and instigating. That’s why Creative Direction has to start early in collaboration with planners, even before a brief is written, and follow through to the end of the rainbow. In other words, if Creative Direction is done right, you should never have to select. You never need to resort to the role of a bouncer. Or simply giving things thumbs up or thumbs down.

The process can only be fixed if the Creative Director doesn’t sit above others. Creative Director is just another kind of job. No one works for a Creative Director. Everyone works for the idea. The idea hires us and we go to work. The Creative Director’s relationship with the idea is unique. It’s a combination of three professions – a politician, a farmer and an assassin. The politician handles the multiple stakeholders of the idea, traditionally pursuing different agendas. The farmer’s part is to nurture the idea so it can grow from interesting to awesome. This means identifying which add-ons, or fertilizers, will make the work better and which will hurt the crops. Lastly, the Creative Director needs to be able to shape shift into an assassin. This means isolating any threat against the beautiful, fragile idea, and putting it to sleep forever.

Playing these three roles requires the Creative Director to be involved early and broadly. It’s when Creative Directors are involved late, or are too far removed, that their job becomes that of Creative Selection. Ultimately, that’s but a minor part of the job.

Friday, April 1, 2011

New application for YouTube playlist creation.

What if people don't need to download music anymore? What if we could arrange our own playlist via a YouTube application, so that it plays music videos which we like. What if it can track random tracks we may enjoy (e.g Pandora) and keep it playing in the background while we do whatever we need to do online? Do we need to own music anymore? How would that once again revolutionize the music industry?

Monday, March 28, 2011

Painting the city with wi-fi lights.

I am utterly amazed by these guys. They're geniuses! Brilliant!

Immaterials: Light painting WiFi from Timo on Vimeo.

I've got my own light painting too (done, with much pain though), watch.



Moon painting, Kofu, circa 2005

I wanted to it to spell iwannaeatporkchoptonight but that was just too much trouble :P

Thursday, March 24, 2011

I think I found the sweet spot :)

This was an epiphany to me. But I wasn't sure if I was seeing the right thing or was it another imaginary friend playing tricks in my mind. But now I'm convinced. Digital connectivity, will one day be what electricity and water to us. Water sustains our life. Electricity sustains a sound economy. Digital connectivity sustains a sound mind.

As I tweeted minutes ago. Social media will save TV. And digital reality will come together as a brand new value. No more 'and' or 'or'.

Now that we know where's the sweet spot. How do we hit it.

Copyright ok? ;)

Thursday, November 11, 2010

To create or not to create a 'viral' video?

Creating a video that can potentially be viral is like planning for the unplanned. My question is, how important is it for an online video to feature key elements of what conventional advertising video ads carry? Virgin posted a time-lapse video (not sure if it was commissioned by them) which shows one of their fleets taking on a new design and look. Interesting in a documentary form but doesn't say anything more. But it gets shared. What do you think?

Thursday, September 23, 2010

Music x Video x Cooking show.

This is such an original execution of a 'cooking show'. Beautifully, tastefully done. And so French ;)

Cooking Dinner Vol. I from William Hereford on Vimeo.

Tuesday, June 22, 2010

The Yehudi Menuhin Music Course for Malaysian Music Proteges.

Last night, our favourite client invited us to an evening of classical repertoire by the extremely talented pianist Bobby Chen who serenaded us with compositions by Beethoven, Prokofiev, Chopin and Schubert.

I've always loved Classical music because I've always loved all cultural products from the classical and Renaissance period - the music, the architecture, the art, the thinkers. Although I'm a fan, admittedly I should be more hardworking when it comes to studying music and composers from this period. I sometimes fall asleep :)
But anyway, my point is. Bobby Chen is one of the most un-famous famous Malaysian pianist in the world. Why so? Because he is famous. But not so in Malaysia. To be honest, I've never heard of his name before last night. Well, you can't blame me because he's been living abroad since 11. At 8, I don't know him yet.

I thought to myself: Another great Malaysian, got away from this country. What pity. But little did I know that Bobby Chen was working on a project called the Yehudi Menuhin Music course for Malaysian Music Proteges. This course aims to create an environment whereby talented local piano students can benefit from world class musical teaching, lectures and concerts so that they can come home and inspire their peer to pursue their music inclination and fight tooth and nail for their passion. Yea, I agree with Bobby. It's sad that so many of us 'let go' once we reached a certain age. We stop our Karate classes, we stop our ballet lessons, we stop our piano practices because we've stopped going to lower secondary school. Or high school. Or primary school. Because we've stopped school. Sigh. Imagine all the talents we lost just because learning a new skill was a parent's wish and less of a personal desire. Then why bother?

So what I absolutely love about this project of Mr. Chen is even though he is so faraway, he is doing something he can for the future generation of our nation. I think that is highly commendable and hopefully it will inspire many other overseas Malaysians to do the same. I've stopped asking people to come back because I am seriously feeling the crap of our government right now. I don't know which is worse - we're becoming more intelligent or the government is deteriorating with age. But it's just an awesome effort to do what one can to help our little ones. People ask me whether I get tired talking about this like a broken record. Well, I tell them back, do you get tired of eating? Or sleeping? Or breathing? Do you get tired of doing something you know it's absolutely necessary for growth? So the answer is, no I'm not tired and I will continue to lobby until the government topples! Okay, or change :)

Now, if only this course wasn't meant only for the highly fortunate few. Music can turn misery into joy if only everyone and I mean everyone is given an equal chance...

Wednesday, April 14, 2010

Puma: The best out-of-the-box shoebox is to have no box.

Sorry about the previous post cause I think there was something wrong with the player. So here's one from YouTube ;)

Tuesday, April 6, 2010

How to do census for your country? Engage them.

A pretty neat idea. Sometimes I wonder, if what the government wants to do is to make people do (or at least cooperate) to do the things it wants to do, then why doesn't it do it better? Do it creatively, do it engagingly, do it humanly, do it with a smile, do it with an idea, just do it right.

Malaysia government campaigns are not your typical advertising campaign. They don't have a strategic direction, no KPIs (wowee!), and the best part is? There's no creative idea. Perhaps it worked 10 years ago when communication was a top-down approach. But not today. You've got to chase em' consumers yo. You've got to chase them...

Friday, April 2, 2010

Take a photo of Earth for only £500? Why spend billions!?

What happens when you put an experimental mind + digital camera + a GPS device + some duct tape + a balloon + some helium together? You get a million dollar photo at only a mere three figure. Seriously, the list of items needed looks like an everyday kitchen list.

Robert Harrison (yes, THE experimental mind), christened this the Icarus project which is literally in his own words, 'a home brew project to send a camera high into the stratosphere to take pictures of the Earth from near space.'

'Nuff words. Look at these awesome home brewed photos :)via The Icarus Project

Monday, March 29, 2010

Idea: Smart storage space.

Why didn't I think of utilizing staircases for bookshelves? It's one of those things that you just wanna kick yourself...

Monday, November 3, 2008

Career in advertising.

Something struck me odd. Can someone articulate the difference in job scope of an Account Executive versus a Senior Account Executive? Likewise an AM versus an SAM, or the difference between an Account Supervisor and an Account Manager? Or the even lighter grey area of Senior Account Manager and Associate Account Director? Or worse, an Account Director and a Senior Account Director? Either my English had simply escaped me or finally, there is something that Google doesn't know. Well, thank God I'm a Planner so the line is pretty distinct. In the planning team, it's either you can plan or you can't. The only grey area which probably determines your seniority aka 'paycheck' is how much you know that determines how well you can plan which determines how much it can be made realized which ultimately determines the dollar signs.

I think there should be a standard checklist for the above mentioned designations. Unlike manufacturing where the roles are carved quite distinctively, it's never the case in this fast-paced communication business. I think a checklist would be good to:

1) Standardize expectations.
2) Weed out over-titled 'bogus' Directors and save everyone a lot of heartache.
3) Standardize the salary bracket where extra monetary rewards can be awarded to employees who volunteer to take on new projects and not simply because they're en-titled by default. And also, so that no one has to go through unfair employment.
4) Help advertising personnel to strategize their own career advancement and self develop values or traits needed for their next promotion and goals.

Yup. I think so too.