Tuesday, April 6, 2010

How to do census for your country? Engage them.

A pretty neat idea. Sometimes I wonder, if what the government wants to do is to make people do (or at least cooperate) to do the things it wants to do, then why doesn't it do it better? Do it creatively, do it engagingly, do it humanly, do it with a smile, do it with an idea, just do it right.

Malaysia government campaigns are not your typical advertising campaign. They don't have a strategic direction, no KPIs (wowee!), and the best part is? There's no creative idea. Perhaps it worked 10 years ago when communication was a top-down approach. But not today. You've got to chase em' consumers yo. You've got to chase them...

No comments:

Post a Comment