Tuesday, April 19, 2011

The production timeline for TV commercial these days.

Read this today:
In an effort led by agency Crispin Porter + Bogusky, a total of 10 commercials were produced in two days. (Watch one version below.) Two of them appeared on TBS, while the remaining eight have been available on Kraft's Facebook page for its "Macaroni & Cheese" product line. Kraft called the initiative "Mac & Cheese TV."

And watched this today:



Know what this tells us?
For social integration on ATL campaigns, agencies will now have to up, up, up, up, up efficiency in planning and production. Goodbye 3 months production time, or goodbye social integration :) Which can we afford to sacrifice in the coming days? With no compromise on production quality? Well, we better start practicing now. I'd love a bit of challenge ;)

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