Showing posts with label City. Show all posts
Showing posts with label City. Show all posts

Friday, July 10, 2009

A new look for City's Weekend Escapades.

Can be found here. We're still looking for new ideas to how best deliver content that is user-centric. Especially with the notorious limitation of Facebook. But of course, the more $$$, the limitations become less obvious.

I think it's getting better and better each time, but still could be better ;)

Tuesday, June 23, 2009

Featured in Advertising+Marketing Magazine.

We've been featured on Advertising+Marketing Magazine. Although the reporting is not 100% accurate. Correction: This isn't a nationwide roadshow. It's an inaugural roadtrip happening this weekend for 2009 Honda City FB fans which allows them an exclusive test drive opportunity. And the itineraries are exclusive content featured in the page for fans.

Hmm. Yup, the above is quote unquote from me.

But hey, thanks to Honda. Thanks to Mediavest. Thanks to VM. And thanks much A+M for the coverage. We're happy to share ;)

Tuesday, June 2, 2009

Test drive - Honda City (E).

Had the car for a couple of days and I must say, I've grown a certain attachment to it.

The 5th generation Honda City is really 'substantial', if I had to find a word to label it. The car felt a little heavier than Vios but it doesn't feel 'draggy' when it runs. Vios' torque kicks in at a slightly lower rpm than the City (141Nm at 4,200 compared to 145Nm at 4,800), so it does feel sprintier and makes an easier drive in the city than the City (can't believe I made that pun). But anyway, the City doesn't lose out on power at all. It takes a bit of time to build up but it will definitely, definitely outrun a Vios (City reaches class leading power of 120PS at 6,600).

Took a drive up to Genting Highlands and it wasn't my first time negotiating corners and bends uphill and downhill with the City, yet the car still surprises me. It felt a lot more go-cart-ish than other comparative models, as it handles the road really well. I mean if that's your version of fun driving; negotiating bends downhill at 100km/h, then all I'm saying is the City can do that. Just make sure you've got the right tyres. The way the City hugs the road is pretty amazing since I really didn't expect that from a 1.5 compact sedan and that ability really brings out the element of Honda's DNA of fun driving. I guess lowering the car 45mm compared to the previous generation model helps a lot in maintaining composure during bends, without compromising on headroom and interior space. Again, let me clarify - DO NOT COMPARE TO ANYTHING MORE THAN RM100k (sorry, just have to set the record straight ;).

In terms of cabin experience, the advanced audio system really does make a difference when you're pumping hits from your iPod while cruising (or stuck in a centipede jam for that matter). Although some people may complain that they feel 'bumpy' (and they blame it on poor cabin insulation), I really beg to differ. The City definitely has tighter steering and harder suspension so yes, you do feel the road a lot more than a Vios because I think that is what that differentiates a driver from a passenger car.

I felt a lot more confidence when driving the City especially during pick up and braking, though sometimes, if you're the kind who likes to manouvre in between cars and tight lanes, it's probably not as nimble compared to Vios (but hey, there is a huge difference between speed and recklessness yea). The only thing which kind of raise my eyebrow a little is the absence of the central auto-locking system. Initially, I thought it isn't a big issue since the first thing most of us do when we get into the car, is to lock it. But I realised that I kept forgetting to lock it and when I did, it doesn't unlock automatically when I pull the door latch. Now, Vios does that and I thought in retrospect, that's a pretty neat touch. However, having said that, I don't think it's something which you cannot get used to, nor decide whether or not to purchase the car. So. Well. You get some, you give some. Personally, I'd definitely go for the looker, central auto-locking system or no.

All in all, I would understand why ladies would prefer a Vios because in terms of comfort, although the cabin space is smaller, you do get that comfortable bubble wrap feeling because of the soft suspension and cushy fabric seats and if you really take care of your wheels, the cabin insulation can be maintained so that you don't feel and hear the road so much. The steering is lighter therefore easier to zip around town and manouvre into parking spots but you can forget about hitting the road at high speed (I've done that before, and yes, the backside starts to wobble at 140km/h). But do the same thing in a City and you'd appreciate the stability of the vehicle even at 160km/h and that is how vehicles in this category in these times, should behave.

In a nutshell, if you're a 'passenger' driver, then pick the Vios because the centre speedometer (something which I still don't get) definitely gets your passengers to play cops, auto-regulating your speed behavior. But if you're a 'driver' driver, then go ahead, feel the road, get personal with speed, and get a City. But then again. That's just my opinion. I could be biased ;)

Wednesday, May 20, 2009

A weekend in magnificent Terengganu.

We've been sparking all these fancy trips on 2009 Honda City FB for quite some time now. So far, the reactions are positive but how can we make this better? How can we improve the way users consume content? What's the difference between consuming the same content in one social media over the other? How do we enhance the appearance and/or innovate it to suit different environments? How is it different from consuming content from a non-digital environment to a digital one? How much do tactile senses influence the satisfaction of reading something by being able to hold/feel it? At what point do users become motivated enough to react to the content and/or take action? Hmm.

So many questions. Although we've just wrapped one social research (and a big one that is), but I'm already imagining the parameters for the next one ;) Hmm hmm.

Wednesday, January 7, 2009

The all-new Honda City.

I totally forgot all about the our latest launch! I vaguely remember working for very long hours and then it was time to pack and leave. Was hardly able to catch my breath. But anyway, for those who missed the launch event, you can join the 2009 Honda City Facebook group to check out some photos. Or similarly, here's our new TVC which represents a New Dawn for compact sedans. Now on, all else is a downgrade.

Similarly, no need for introduction - http://www.excitementinthecity.com.my/

Saturday, November 15, 2008

Urban excitement.

Go, scour the streets for interesting angles at

or keep in touch here

(click to go)

Friday, November 14, 2008

Soon, a new excitement in the city.

Soon, the all-new Honda City. Log on to www.excitementinthecity.com.my tomorrow morning at 0000 hour to quell that curiosity.