Social media: Twitter Tips.

From Social Media Examiner.

Interview With Brian Clark of Copyblogger from Michael A. Stelzner on Vimeo.

Anyone knows about Twitter CTRs?

I was reading two school of thoughts (or research methodologies), this versus that.

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Problogservice says:

I’ve been running an experiment with four twitter profiles to find out what a good click through rate (CTR) is on Twitter. What I found out was kind of shocking and amazing: Twitter seems to have a 4% clickthrough rate. No wonder the affiliate marketers, spammers and get rich quick crowd are flocking to it. 4% CTR is outstanding in any internet advertising program:

Indymike –- 4.17 % average clickthrough rate, >800 followers
Profile “N” — 4.05 % clickthrough rate, >300 followers
Profile “M” – 4.2 % clickthrough rate, >200 followers
Profile “L” — 3.8 % clickthrough rate, > 50 followers

Methodology: I set up unique short URL trackers on seperate domains and then conversed and posted links and retweets though the shorty tracker for four different profiles. After on month, I tabulated the results to find the aggregate click through rate.

What’s it Mean?
1. People click on twitter links more than pay per click ads and banner ads.
2. CTR on Twitter seems to scale with larger groups of followers.
3. The larger your follower base is the more people will click on links your post.

BUT

Here's the other side of the story, Darren Barefoot says:

Working with about 140 responses who collectively have 333,000 folllowers, I found that the average clickthrough rate was 1.7%. The trend of more followers equaling a lower click through rate has definitely held true, though. For those respondents with more than 5000 followers, the click through rate is a mere 0.9%. For those with less than 5000 followers, it’s 3.5%. For those with less than 1000 followers, it’s 6%. This scatter graph hopefully illustrates that trend. That’s followers on the x-axis, and CTRs on the y-axis. To make the diagram more readable, I excluded a couple of the really big follower counts (click for the largess):

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(Bold mine)

It's really still too early to tell what is the CTR like for brands to be on Twitter. What I know, personally from my own social experiment is, Sparks is getting more traffic from Twitter (createsparks). And these traffic are 'repeat visits'. Therefore, you'd expect your followers to be some kind of 'brand loyalist' (to a certain extent because they care enough to want to know what you have to say). But still. I think it's still a rather vague question whether our clients should be on Twitter. I think brands need to be convinced in another way, at least over here in Malaysia. What's more important is the 'sustainability' of this channel. No, I'm not referring to Twitter. They're probably gonna be around for awhile. But the 'sustainability' of the resource invested on this channel. You can't have createsparks one day and gone the next day, can you? So think it through before you decide to be on social media. And someone rightly put it. Brands on social media is like Friends with Benefits ;) It's tricky, rewarding, exciting, scary - all in one. Hmm. We likes.

VW flash ad with Twitter.

Online advertising x Social media = Interactive integration.

First time I tried, it was Eos. Not my favourite. Second time, it was still Eos. And it's still not my favourite. Third time, it was Jetta TDI. Still... not my favourite. But the campaign is cool.

Play it here.

Become a VIP Twitter?

Recruiting followers. Hmm. If it's a personal Twittizen, then it's a popularity contest? If it's a brand... Perhaps the fastest way to seed for a sizeable number before hitting the 'real' followers? The tribe mentality. When something is good, it must have the numbers to show. Does that work the same on FB? Are there FB professional fans? Whom you can recruit to bring up the fan numbers overnight to say 2,000? (Hey, you pay me, I'll be one!) So that the following 2,000 there after are REAL fans? And if you are a real fan, why do you need the prequel numbers to convince you? Isn't that a test of the brand's true strength? And consumer's true loyalty? Where does honesty lie in social media? Everyone knows it's important, but how much can we stretch the truth to make things work? Hmm.

And what's most funny is. THIS IS PURELY SPECULATION, cause I'm not about to become one of the guinea pigs. If I did key in my account, it could be a bug. And it will appear in my twits and FB status with this kind of advertising message: LOOOK now if you want followers! im getting LOTS of them from: http://bit.ly/2btuR. Which is what commonly happens when you click on one of those spam links from MSN messages sent to you by your friends who got duped. So. There. Now everyone knows, you want more followers. Hmm.

I think this is a scam.