Web 3.0

Just shortly after I blogged about Sparks being a staunch believer of everything Web 2.0, my friend announced that Web 3.0 is here. It's no surprise because personally, I feel that the lines are blurred. 2.0, 2.5, 3.0, the web does not carry a distinction such as how our mobile offerings (WAP, EDGE and 3G) did. Some say, Web 3.0 will be the merging point of communication portals. It's meant to support all forms of platform creating a truly seamless wired community.

Quoting Wikipedia - In August 2007, the Brazilian digital agency CUBO nominated Web 3.0 as the ability for the customers to communicate with the corporations, either in a direct manner using blogs and other Web 2.0 tools or indirectly, as being the holders of psychographic data analyzed by the Semantic Web and marketing tools such as Microtargeting / Silent Marketing.

This is crazy! Because I've stumbled into the 3.0 mindset without even knowing that Sparks and a community of Norah Jones fans have done it. Although the platform is simple and ancient (yes, blogspot is ancient), but the whole point of garnering active consumer voices to direct corporations where they should focus their attention on is amazing. The whole idea is to encourage netizens to be active participants of consumerism. No more watching ads passively which advertisers still believe in to prime audience into actions. That's quite primitive if you ask me. I think this whole she-bang of user-generated content and people empowerment has become the driving force of the web - community and content. It's like the sign of evolution (go take a look at the trible graphic featured on the poster of The Last Mimzy, and you'll understand). You can read the sign clockwise or anti-clockwise but it's actually a never ending spiral. Everything that starts from one point will stretch out, spiraling out infinitely but when reversed, it will bring us back to the very same point. Consumerism starts from us. And it will end with us.

For those of you who are still blur with what Web 2.0 is all about. Watch this video and all your questions will be answered. Michael Wesch is the brilliant author of this brilliant video. As for the next big bang of the net. Your guess is just as good as mine and the experts'.