Saturday, August 18, 2007

About us.

Jae Sern is a multi-disciplinary graphic + web designer, art director and illustrator currently working in Auckland, New Zealand. He is inspired by most everything he sees and experiences, especially people, culture, art and design.

A Graphic Design graduate from Curtin University with a major in Digital Media, he worked for various web agencies in Malaysia for 5 years. As a digital art director, he worked on a host of major clients. Heeding his call to go Middle Earth, he pursued his post-graduate diploma at AUT in New Zealand before being hired to lead a design team at an Auckland-based studio.

He keeps himself busy indulging in his favourite past-time of books, music and football (the one with the round ball). He tries to catch all his favourite bands live in concert before band members get sick of one another, break up and disappear into oblivion. He also helps local kiwi bands by designing their gig posters and record covers. He enjoys graphic novels and beautifully illustrated childrens books.

He wishes he spoke more languages, had more bookshelves and that people looked better after one another and the beautiful planet they inhibit.

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Jin-Wy is a graduate from APIIT, Malaysia in Computing, majoring in computer system architecture and web development studies. He has been on business development and strategic marketing in the printing and imaging (P&I) industry for 5 years, having had the opportunity to work with some of the top business leaders. He is currently leading the sales force of one of the fastest growing companies in the P&I industry.

He has spent a year and a half travelling to international trade shows for research and development to further capitalize on the billion-dollar imaging business and is in the midst of exploring hidden opportunities for greater growth. Subsequently, in his free time, his passion is put into work in pioneering Asia's first innovative Central Lab Operation for photo service providers which essentially enables consumers to preserve memories eternally at the convenience of their homes.

Jin-Wy is very much both an outdoor and indoor activity junkie. His next target is to conquer Mt. Kinabalu (South East Asia's most prominent peak of 4,095m), which will be a test of endurance and determination - the much needed values to drive his dream for the first Central Lab Operation.

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Sue-Anne graduated from RMIT Australia in Creative Advertising, distinction class with background in cultural and societal studies. She has got a total of 6 years experience in strategic planning, insight digging and trendspotting, mentored by various native and imported gurus (to whom she is eternally grateful for) in both local and international advertising agencies. Some of her insight studies include Hip Hop Youth Nation, Women and the Growing Need to Buy, Indie Revolution, Virtual World and Sticky Web Content. And most recently completed, The Green Chronicles.

Her insatiable appetite for travelling has egged her on to 6 different continents, 20 countries and close to a hundred cities. She is happiest when spending time with the natives; exploring local semiotics and semantics, observing human interactions, absorbing the history and cultural context and identifying inevitable social changes. She also spent two years participating and observing the way of the Japanese, breaking down the many old myths the world has construed on the society.

During her free time (if she has any), she buries herself in books from business science to children fantasy. She also crawls dozens of blogs, social networks and communities every day for trends and inspiration. She sometimes contributes an article or two for travel magazines and has very interesting weekends.

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Jacq is a Public Relations and Journalism graduate, and has a total of four years in corporate communications and publishing. She is currently contributing to a male magazine and splits her time between writing and doing the blog-jog. It keeps her fingers slim.

She has spent one year immersing in trends and attempting to foretell them when she got her first taste of playing The Editor of an interactive magazine. It was the most laborious role-play she has ever experienced but she’s glad she got the part because it sparked a deeper interest in music and the cultural phenomenon inspired from it. Outside of music, she fascinates herself by tracking sites on literature, food and advances in design. She believes that knowledge on trends will help us make more discerning choices (read: no more bubblegum pop) and instigate a life beyond the ordinary.

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Officially:
Sparks Fourteen Twenty Nine Sdn Bhd (836164-M)
Mail here please.

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