Monday, October 29, 2007

Back to Earth.

It was a whirlwind trip (literally, as we came face to face with a passing typhoon) but was all worth it. The Tokyo Motor Show was a spectacular showcase of the finest class of automotive innovation, not a single maker did not take this opportunity to flex their muscle and brain power for that matter. While this year, the theme seems to center around saving earth, most frontrunning makers also showcased powerful concepts and queer designs straight from the idea factory. The event itself was something to be learned by KL Motor Show organisers - the event revolves around the visitor, propagating each maker's value and optimizing individual experience around that very same core value. Even the models were carefully chosen and tastefully dressed to evoke different emotions - sporty, luxury, sensual while Malaysia lags far behind in this area, exploiting 19 year old college girls from Ipoh, dressed up in pieces of cloth she wouldn't dare show her parents is not cool. Shame on you guys (meaning, you Auto magazines too!). Anyway, these models are far less than 'accessories' but real brand ambassadors who could hold more than just a few questions. They can anytime double as a salesperson if you ask me. I really do hope to see similar execution in Malaysia.

If you want more visual bite, click here. Please forgive me if I mixed up some while some are not in sequence. I was too bewildered and still am.

Cheers!

2 comments:

  1. Haha yea, it's the first time i've seen a Automobile Exhibition model dressed in so much cloth. They'd usually wear clothes that distract participants from the actual exhibition. XD

    Hmm, i guess Malaysia does have alot to learn from veterans like this. Not only for automobile exhibitions but for every one we hold like the gaming and technology ones. But of course, Malaysians themselves have to be enthusiastic about attending such events or the organisers might get discouraged and not bother about it too much in the coming years. We tend to give up so easily.

    Cnet.com mentioned something about an in-car Oxygen bar. Saw or tested anything like that? Were you guys actually allowed to test those automobiles?

    Would be really interesting to know what kind of technologies manufacturers can and are coming up with these days to include in our vehicles. Just hope that the average joe can afford it. Hehe..

    BYE!

    ReplyDelete
  2. Yea, when I got back, everyone was like, 'Show me the chicks!!!'.

    ReplyDelete