I think Client Servicing teams in agencies are the most underated bunch. But of course, occasionally you'd find one or two not-so-bright ones with an ego of 25,000 Watts, big enough to run a car engine.Anyway, let there be light for others then. This book is highly recommended to anyone who's got the guts to truly stick his or her neck out but needs just a little extra nudge. If you've been in client servicing for some time now and wonder why no one listens to you or treats you with respect, then READ.
On the other hand, I think it has helped me immensely too. At least I know now it ain't easy being in account management and for those who do manage to come out of it unscathed, truly deserve a badge of honour. I think one of them, has to be Robert Solomon. I don't think this book is only meant for the accounts team. If by working in an agency, we are all expected to be creative, then we should all be expected to know how to manage the client (and each other) as well. Especially those who fantasize about being Creative Directors.
I think what truly inspired me was how Robert Solomon painted an almost perfect human being. Anymore perfect, than he had to be Jesus. For those who have all the guts in the world but need something extra:
1) Blame no one but yourself (I think this should be applicable to everyone. As long as you're breathing in the same sphere, remember these three words: Blame No One).
2) There's only one scapegoat in the company. And that's you. Be the bigger person and take the heat because that will (hopefully) melt the toughest creative guys.
3) Do what the client wants (which is most often than not, what all account servicing people are doing now). Then do what you think is right (this is the second part of the epic which we, so often, fail to see).
4) Romance the client (good job). And the creative, and the planners, and the suppliers (great job).
And the list goes on (anymore, and I'll be sued for plagiarism). So go on, enlighten yourself.
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