Honda is crazy!!

These guys are crazy! Out of their mind! And that's what makes this ad so freaking cool! Only ONE chance, and there were moments, you don't even know they will make it. The length they go to, not as an advertising agency or for the sake of pleasing a client or advocating a brand that puts the bread on the table or winning metals and papers. This video clearly demonstrates that these people have faith. Faith not just in typical ad business talk, 'you got to believe in the brand you're selling and bla bla bla' but believing in the most important person in the value chain of creation - you. That they are here to do their job and do it in the most definitive way possible. To tell the world what Honda means and were even willing to risk their lives to ensure a job is more than well done. This is absolutely mind-blowing. Makes me wanna work for Honda, hell. Makes me wanna sell Sparks, pack my toothbrush, run off to Wieden Kennedy London and beg them to give me shelter. Simply because I too believe that in order to 'create', especially in this business, our business, the ad business, there should be no boundaries. And these boundaries are not the stupid boundaries we so often impose on ourselves, lame excuses of budget limitations, team players who don't grow balls, and whatever else. There are limitations in whatever business we do, if there's no limitation, then where lies the challenge? To me, the phrase 'difficult is worth doing' isn't just merely an advertising phrase. It just so happens that it's Honda's campaign concept. It really should be how we work as professionals, isn't it? If we're serious about creation. If we're serious about bringing values to people whom we're trying to communicate with. Then we should take the road less travelled! Darn! These guys are good!