The little difference.

Lately, I encountered someone who asked me what is the difference between an Account Servicing person and a Planner, after all we're all in the same ad business. I mulled over that for quite some time, not knowing what the answer was since both need to achieve the same thing - that is getting the communication out.

I thought and I thought and I thought. And finally manage a vague reply. I won't say it's the truth but simply a matter of personal opinion.

I think an Account Servicing must have a love for the brand. Whilst a Planner, a love for people.

There.