Saturday, June 14, 2008

Question for web 2.0.

Instead of thinking online activations for brands, can we use two point ouh to enhance the brand experience? Instead of working separately on what is online and what is off, or using it to drive traffic either way, how can we use the internet as a platform to improve lives, re-create and fulfill desires that traditional media cannot? (Or even traditional usage of innovative media cannot?)

Hmm... RE-creating user experience...

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