MME pre-shakedown in Malacca.

Now that we've just finished the Super GT race (well done, Takata Dome), we're getting prepared for the Merdeka Millennium Endurance Race. Not many people know much about it, I guess you'd really have to be a motorsport enthusiast to follow a homegrown race. Although the race cars are not as iconic as F1 or Super GT but it goes to show that MME does kinda filter out those who are just pop-racing fans from the real McCoy, doesn't it?

This is Honda's pure blood - the Civic Type-R on Mugen Power.

BMW Gina.

A lot of auto forums are raving about BMW's break-all-rules philosophy about designing a car which defies rules. Any rules. The highly futuristic Gina.

People who know me well, will know that I am a young padawan of the beemer power and M5 is my Beanie (name of my current wheels) on steroids (someday). I've always felt that BMW's design philosophy, coming from the birthplace of Bauhaus, is the apex of design innovation. They are the Einsteins of machine on wheels and have been the driving force of shaping emotions. But this one...

I don't know what to feel about this one. I don't know. Is it by coincidence that it's named Gina and reminds me of a certain certain part of the female anatomy? Look, I tried being proper, professional and kept it scientific as much as possible but I just don't feel the design orgasm here. Maybe that's what they are attempting to do - mean machines are stereotyped to be muscular, tough, unbreakable, untouchable - and to breakaway from it all. And I mean ALL rules of how manly beemers are meant to be, they go for textile (hang on a minute, is that satin?), soft, smooth, flexible, tactile. And an opening right in the centre as if we don't know Gina is feminine enough. Maybe somethings are just meant to be what they truly are?

Oh, please bring back the M-series!

Colour me learn?

An anatomy guidebook for students or anyone who wants to learn more about what goes on in our shell. Which is rather interesting as colouring seems more like child play to some. I think it's a cool method to teach the learner subliminally without forcing too much into his or her head.

Colouring is an acknowledged form of therapy, although I'm not sure whether it is, scientifically. Colouring can help us to take our mind off our surroundings and immerse into a meditative and concentrated state which ultimately helps us to relax. When we're more relaxed, our mind becomes more inclined to absorb knowledge, therefore whatever we think it's just child play, could be subconsciously seared on the back of our minds. If only my history books came in pictures instead of text, I would have coloured every single thing and score with flying colours.

I wonder what else could we use this system for? I think primarily it will be highly beneficial for fields related to teaching and learning. Anything else?

9 months now and welcome Jacq.

Jacq is a Public Relations and Journalism graduate, and has a total of four years in corporate communications and publishing. She is currently contributing to a male magazine and splits her time between writing and doing the blog-jog. It keeps her fingers slim.

She has spent one year immersing in trends and attempting to foretell them when she got her first taste of playing The Editor of an interactive magazine. It was the most laborious role-play she has ever experienced but she’s glad she got the part because it sparked a deeper interest in music and the cultural phenomenon inspired from it. Outside of music, she fascinates herself by tracking sites on literature, food and advances in design. She believes that knowledge on trends will help us make more discerning choices (read: no more bubblegum pop) and instigate a life beyond the ordinary.

Reminiscing the good old days (the TVC shoot for all-new Accord)

Not so long ago...

And we will soon do it all over again :)

My source of inspiration.

The truth about travel. Absolutely love it.

How is Conde Nast Traveler relevant to the ad industry? Everything! To think out of the box, we must look for things outside the box, no? At least it tells me where I should go next to look for inspiration :)

The iron car.

From Audi Tokyo Forum.

Question for web 2.0.

Instead of thinking online activations for brands, can we use two point ouh to enhance the brand experience? Instead of working separately on what is online and what is off, or using it to drive traffic either way, how can we use the internet as a platform to improve lives, re-create and fulfill desires that traditional media cannot? (Or even traditional usage of innovative media cannot?)

Hmm... RE-creating user experience...

A new metropolis.

Been quiet been busy, been very busy with a new pitch which is dated a day old by now. In retrospect, there are both good and bad news. Good news is that the 3 weeks worth of hardwork, sleepless nights, near fist-fights, etc has paid of. We won :)

But the bad news is, well, at least for me personally and nothing to do with the team. The strategy didn't exactly fly. In retrospect, I personally felt that it was a strong non-argumentative approach which leaves no room for client to nit-pick. It was tight but at the same time it was a little too safe. Not exactly pitch material but I guess it is at least, what a sensible partner who has been on the client's business would present.

Darn. Wish it had flew though.

Nevertheless, thank you, God and everyone. We'll fly next time round :)

The little difference.

Lately, I encountered someone who asked me what is the difference between an Account Servicing person and a Planner, after all we're all in the same ad business. I mulled over that for quite some time, not knowing what the answer was since both need to achieve the same thing - that is getting the communication out.

I thought and I thought and I thought. And finally manage a vague reply. I won't say it's the truth but simply a matter of personal opinion.

I think an Account Servicing must have a love for the brand. Whilst a Planner, a love for people.

There.