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Wednesday, November 10, 2010
Apple & The Dentsu Group Bring iAds to Japan
TOKYO and CUPERTINO, California—November 9, 2010—Apple® and The Dentsu Group today announced a partnership to expand Apple’s iAd℠ mobile advertising network to Japan in early 2011. Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone® and iPod touch® users. iAd was launched in the US in July and has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers.
“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”
“We’re thrilled to be joining with Apple to introduce such a powerful new ad platform in Japan,” said Ryuichi Mori, Senior Executive Vice President, Dentsu Inc. “Mobile advertising is Japan’s fastest-growing platform and iAd’s rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile’s full potential for advertisers and developers.”
Dentsu subsidiary cyber communications, inc. (cci) will provide one-stop services for iAd in Japan including creative production and media planning.
iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content.
Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Developers will receive an industry-standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. Developers can visit developer.apple.com/iad to join the iAd Network, or to learn more about the iAd platform.
Founded in 1901, Dentsu Inc. has held the position of world’s top brand agency for almost 40 years. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique “Integrated Communication Design” approach. Active worldwide in sports marketing and the production of movies, anime and other entertainment content, the Dentsu Group has more than 6,000 clients and close to 20,000 employees worldwide.
cci, established in 1996 as a subsidiary of Dentsu Inc., has led the growth of Japan’s online advertising market as a total interactive, one-stop marketing service company that provides internet advertising services including media planning, ad serving technology, ad creative service and market analysis.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
The Dentsu Group
+81 3 6216 8041
Tuesday, November 9, 2010
It's finally confirmed and safe to break the news :) Today our dear new partners will be representing Dentsu to pitch a strategic proposal for Coral Triangle 2011 campaign to their regional Marketing Directors in Shanghai. We send Dentsu power from Malaysia, Singapore, Indonesia and all over the world.
Dentsu Asia Network has been appointed as WWF’s marketing communications agency network for their Coral Triangle campaign after a two-way pitch against BBDO.
As part of the Dentsu Asia Network, offices in Malaysia, Indonesia, Singapore, Vietnam, Phillipines and Japan will each play a significant role in driving a 360 integrated communications strategy to support the awareness campaign for WWF.
The upcoming campaign aims to raise public awareness on the distressing issues affecting the Coral Triangle, one of the world’s most important and vibrant marine eco-systems. Located in the waters off the coasts of Indonesia, Malaysia, Papua New Guinea, Philippines, Solomon Islands and Timor-leste, the Coral Triangle is home to 76% of the world’s coral species, sustaining the lives of more than 120 million people in that area.
The recent appointment by WWF leverages on the strength of Dentsu’s network in this region which allows for insights to thrive and local engagements to foster. The campaign came at a favourable time after Dentsu formed a regional action team to address sustainability communication challenges internally and for businesses in the Asian market. For more than two years, the wheels of change have been put into motion through a spectrum of research with Dentsu’s Green Chronicles and injecting sustainable solutions into its diverse marketing initiatives.
Dentsu’s commitment to environmental activities has been recognized by the Ministry of the Environment of Japan when it became the first company in the Japanese advertising industry to receive the “Eco-First” certification. Various group-wide efforts since then have been established to actively promote Dentsu’s environmental agenda to employees, clients and suppliers globally.
Hip hip hooray! 2011 - The year of sea - Gear up, you urban sailors! Looking forward to produce some great digital ideas ;)