Light play. Like it but think it's a little too showy. It's crazy how you can use headlights to create 'expressions'. If our eyes are windows to the soul, I think this speaks a lot.

Urban excitement.

Go, scour the streets for interesting angles at

or keep in touch here

(click to go)

Soon, a new excitement in the city.

Soon, the all-new Honda City. Log on to www.excitementinthecity.com.my tomorrow morning at 0000 hour to quell that curiosity.

High fuel price saves lives?

High fuel prices helped to save up to 140 lives this year because motorists slowed down and drove less aggressively to save money, an analysis by the AA suggests. Road deaths fell by a fifth in April, May and June, the biggest drop in any three-month period for 20 years. There were 580 deaths compared with 721 in the same period last year, the Department for Transport said. Traffic fell by 1 per cent over the period, indicating that only a small proportion of the decline in deaths was due to people driving less.

In a survey of more than 9,000 AA members conducted in August, 22 per cent said they had slowed down to save fuel and 42 per cent said they were accelerating more gently and avoiding sharp braking. Edmund King, the AA president, said: “These actions could have contributed to a reduction in deaths.” - Timesonline.com

Coincidentally, while having coffee with Audrey from Msportsbike last week, we talked about the social problem of Mat Rempits here and how high prices of higher cc bikes actually help to curb the problem from escalating; imagine dangerous machines in naive hands. And come to think of it, because of the fuel price, it may in a way help discourage these malicious groups to hang out too much on the road. But then again, it could swing the other way. When they become desperate, the frustration increases proportionately as well. They may very well do something, anything just to sustain their need for petrol. Haihh...

BMW Night Vision TVC.

The 7 series is a luxurious executive sedan that exudes the Alphaman in every angle, yet the commercial was able to bring out a side of softness without being too fuzzy wuzzy. Made it looked like a luxurious family sedan without even showing kids or wife

Like its night vision, it's simply quite brilliant.

Another week, another brief.

Something landed on my table last week and looked pretty exciting. The 2009 KL Motorshow.

Truth be told, I vaguely remember attending KL Motorshow once when I was still in college. And honestly, I don't remember much. I remembered the venue though. It was PWTC and I can't believe that almost a decade had passed and it is STILL PWTC. I was there to check out the hall last week and pooooooooh! I definitely don't remember it being in that sort of condition. No offense to whomever is taking care of the venue or maintaining it, it was old, dusty and it stank of funny. And worse of all, if you do park at the car park, whatever you do, DO NOT LOOK UP. You have been warned.

The last motorshow I've attended is the one held in Tokyo last year which kinda blew me away. The magnitude of it was unbelievable and the thinking that went behind each booth design (especially the Japanese ones) was amazing. Needless to say, the scale of the budget escalates with the size. The amount of lighting, sorts of structures, LED screens, I wonder when we will catch up? I'm thinking about Paris Motorshow for next year since it's supposed to be the one that kickstarts the season. Oh boy, France!

Anyway, next year, we will be in charge of Honda's booth so I'm pretty excited. My first time strategizing for a motorshow. I'm always gamed for a first time anyway. If you don't do, you don't know how good or bad you will be anyway. If I suck at it, at least there's proof! So right now, I'm trying to get my thinking together, exploring possible ways to deliver the best visitor experience. I forsee many will be showcasing their Hybrid cars since it's almost like the next best thing since slice bread. I wonder what impact will it have on Malaysians? Would we care? Would it even change our thinking pattern much less our habit? I don't know and we shall see.

Career in advertising.

Something struck me odd. Can someone articulate the difference in job scope of an Account Executive versus a Senior Account Executive? Likewise an AM versus an SAM, or the difference between an Account Supervisor and an Account Manager? Or the even lighter grey area of Senior Account Manager and Associate Account Director? Or worse, an Account Director and a Senior Account Director? Either my English had simply escaped me or finally, there is something that Google doesn't know. Well, thank God I'm a Planner so the line is pretty distinct. In the planning team, it's either you can plan or you can't. The only grey area which probably determines your seniority aka 'paycheck' is how much you know that determines how well you can plan which determines how much it can be made realized which ultimately determines the dollar signs.

I think there should be a standard checklist for the above mentioned designations. Unlike manufacturing where the roles are carved quite distinctively, it's never the case in this fast-paced communication business. I think a checklist would be good to:

1) Standardize expectations.
2) Weed out over-titled 'bogus' Directors and save everyone a lot of heartache.
3) Standardize the salary bracket where extra monetary rewards can be awarded to employees who volunteer to take on new projects and not simply because they're en-titled by default. And also, so that no one has to go through unfair employment.
4) Help advertising personnel to strategize their own career advancement and self develop values or traits needed for their next promotion and goals.

Yup. I think so too.