How do we consider the same design principles for virtual experience? Will they still apply if it is a non-physical manifestation? Of course it does. One that really captures the idea is this particular slide:
Products are just another manifestation of brands. Well-designed products become strong brands. Bad ones will just get left behind. This is the fundamental truth of any brand, whether it's a product or service and the principle applies ever so strongly in the automotive industry where designing doesn't just serve to invoke emotions but enhance drivability and most important of all, protect during mishaps. A great design can save any flailing brand.
Slideshare is awesome. I'd probably have to sell off my car to get to Parsons.
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