1) Spends at least 1/3 of their leisure time online
2) Belong to an average of 2 social networks and have regular contact with 16 people whom they met 'virtually' on the net (plus, minus)
3) 1 out of 10 connects to the internet via mobile handsets at least once a day
4) The world of internet is his/her oyster - search for anything and everything - answering 'whys, hows, whats, whens, wheres and whos' (you got the question, the web has the answer, or at least someone on the web has the answer)
5) Uses the internet to ease everyday chores such as online banking and researching a product/service (the paradox of spending more time online to get more time in life)
6) Engaged in some form of 'commerce' activity - either actual purchase online or leading to a purchase offline (buy, compare and research)
Reference from TNS.
What's most interesting is the paradox I noted above. The web enables people to multi-task therefore able to do more for less time. Synovates answer: "Multi-tasking, media-rich lifestyles are the norm among 8-24 year olds in Asia, with these on-the-pulse consumers fitting 38 hours of activities into every 24 hour period". A 40-something-year old once told me: "Everyone is equal. Everyone has 24 hours". Well. I beg to differ ;)
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