Thursday, October 20, 2011

Operation Christmas - the best campaign ever!

This is one of if not the best campaign I've ever seen and been moved.  My highest salute goes to you guys, Lowe-SSP3 Bogotá, Colombia.  You’ve proven to be a solutions agency.  Not an ad agency.  You moved people from death to life, from lost to hope - the ultimate desired consumer action!

Wow.  You deserve beyond the Gold Outdoor Lion at Cannes 2011.  You deserve a medal for sheer bravery, in both literal and figurative speak.  My hats off to you.

And to whomever who wrote this copy, I just wanna let you know... you're amazing :)

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