Wednesday, February 17, 2010

Advertising: BMW 500,000 fans.

For everything that's worth...

An example of a low budget but strategic and well researched use of online media. You don't see it cheapening the image, do you?

On the other note, when this video was launched, BMW Facebook fan page hasn't reached the 500,000 mark. I guess this was in preparation for that. Or maybe because of this, it brought the number up to the prognosticated mark.

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