Friday, February 19, 2010

Advertising: The year of the Tiger Beer.

How apt. This year is the year of the Tiger. Which means, Tiger Beer owns 2010. Watch the video of their latest innovative consumer engagement in the UK, working with Josef Valentino (one of the youngest project curator for art perhaps?) in conjunction with the Chinese New Year celebration. Smart thinking on how the brand is capitalizing on culture and tradition ;) (although, there's nothing really traditional about lasers...).

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