Seoul is the new Tokyo.

As the Land of Rising Sun troubles itself with recession, their neighbour soars through the skies to set a new benchmark in innovation and design.

Seoul is experiencing a dynamic growth in experimenting new architectural design throughout the city. And this new sense of Korean power is spreading rapidly via its manufacturing industries as well as pop culture. Really. Faster than you can say 'POP' :) Watch the new Prada building in Seoul which transforms its structural design for different usage :)