Thursday, February 24, 2011

Are you the fortunate? Or the less fortunate?

Last night I had an amazing conversation with an old friend. I told him that this world is divided into two types of people. The fortunate and the less fortunate (apologies for seeming to be crude). The fortunate are those who can basically afford anything they want, out of abundance. RM1 extra to spend and RM100,000 extra to spend - don't make a difference. And the less fortunate are those who are consuming all they have, with no extras for anything. Anything at all.

So for ALL of us who are in living above the differential line between the two, we have had a hand in innovating the world into becoming the state it is today. We have the means to innovate, we have the means to change because we can. I read somewhere that we're saving the forests, the marine life, other people's children, simply because we can. We can afford to not pay attention to where our food will come next. We can afford the best medical services if we fall sick. And we can afford to do a lot of things both legal and illegal to stay safe. If we can innovate ourselves into today's mess, we can innovate ourselves out of it and along with that, the world. 20% of the world's population is consuming 80% of the world's resources. And you ask God why He's not fair when you lose something? Hmm.

Sparks is adamant to change. Change for something to good. Don't know what, don't know how, don't know yet. But if at first the attitude is right, everything will fall into place.

Watch this video and be inspired. I am in advertising too. I am guilty. I have had a hand in pushing consumption. Over consumption. Sometimes I also asked myself, why. Because I need to have a job. Because I have 'commitments'. That is why. But does that solve the problem?

A global paradigm shift to urge some serious focus on triple bottomline is imperative. May the days of Agencies dog laboring for Clients be gone. May the days where Agencies orchestrate Client's market share rentals be gone. May the days where we tell someone who has five TVs at home, that he needs another one be gone (only if he gives up the one(s) he doesn't need to someone who needs them and somewhere that can help dispose it responsibly). May the days where Clients push for economic growth in the expense of social welfare and environmental hazard be gone. We don't need to be hermits, we don't need to give up everything we have and be a monk. We just have to be more aware of our decisions. And ask ourselves... how is what we're doing impacting someone else, somewhere else. Could be our parents, our children, our friends, our colleagues, our neighbours, our community, our nation, our world.

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