James Hawkins set to perform for Dentsu.

A little late, but better late than never! A significant step to even stronger online performance marketing for our clients in Malaysia. Looking forward to regional collaboration to providing more significant value for our clients' investment in the digital space.

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Former Managing Director of DGM Asia, James Hawkins, has joined Dentsu Asia Pte Ltd as the Executive Director of Performance Marketing.

Reporting to the COO of Dentsu Asia, Mr. Hiroshi Harada, Hawkins’ main role will be to develop and grow the agency’s capability in performance marketing, the core measure of digital campaigns with today’s clients working closely with Angeli Beltran of Dentsu Asia Digital Division (DADD) and Akiro Suzuki of Dentsu Media in Singapore.

Angeli Beltran, Executive Regional Director, DADD, say, “The business of results – tracking, measurement and optimisation, is the fastest growing area in digital. James comes with a proven track record with multi-national clients and we’re very pleased that he will be able to contribute to growing our clients’ businesses as well as imparting the skill sets regionally” DADD was set up in January 2010 as a regional hub to drive digital business for Dentsu’s clients.