Wednesday, November 30, 2011

BMW in TMS 2011.

BMW BMW BMW.  I enjoyed the presentation a 100%.  No show and dance, no presenter or performer, just pure solid information on the ultimate driving machines and their destination.  What I like is how they communicate their positioning is via solid facts.  Numerical data that they are so confident in (almost cocky) because they are unprecedented and unchallenged - the most sustainable automotive brand for 7 years in a row, the ActiveHybrid 5 Sedan that's most powerful and efficient in its class, the figures which show that BMW is the number premium brand in Japan.  No... football gimmick, only true vorsprung durch technik ;) Sorry I take that back.  That was below the belt.

BMW talked about two important aspects of where they are likely to take the brand to.  Evolution - optimising combustion engine and Revolution - pursuing sustainable technologies today.  Hence, the world premier of the ActiveHybrid 5 Sedan - a full-hybrid sedan that brings together a six-cylinder in-line petrol engine, an electric drive system, an eight-speed automatic gearbox and a high-performance lithium-ion battery. As well as the BMW i concept - i3 and i8 sports - both set to be the world's first premium electric vehicles.

And I was looking all over... and there you are :)

Yeah.  Keep it simple.  The way a car should be.

Hello big brother :) Just something to note, the premium cars showcased in TMS this year, all sport a matte pearl finish.  Trend to come?

And of course, the 120 Sport (non-M).

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