Thursday, December 24, 2009

Automotive: Schumacher x Mercedez x Petronas.

Before: Schumacher x Ferrari x Shell

The more I think about it, the more I feel Petronas made the right choice by going into partnership with Mercedez. Traditionally, we're all expected to 'stick' to one another because of ingrained cultural implication - this 'unity' is seriously misunderstood.

Malaysian brands should stand up and fight against each other on a global arena. Like Air Asia and MAS. And it forced them to relook at their strategies and uphold their emphasis on superior product offering because they too understand the cliched theory of survival of the fittest. While I do think there are a few daring ones who are taking the job on to themselves to take on the world, I think GLCs (government linked corporations) should really wake up.

No comments:

Post a Comment