Wednesday, January 13, 2010

Advertising: Good food deserves Lurpak.

Created by W+K. Something about a perfectly shot commercial about imperfection that makes perfect sense. Reality does it for me. Cause as much as I love kitchen experimentation, truth is, my stuff never turns out the way it looks on Jamie Oliver's book. Even though he whipped it up in the wild with nothing but a Swiss Army knife and I had all the first class amenities in the world. But the story here isn't about the result. It's about the process. Get it? ;)

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