Social media: A sure win for brands in Web 2.0?

The 5 most-clicked links in SmartBrief on Social Media these past weeks:

1) 10 steps toward a serious social strategy
2) You’re too fat for us, says social network
3) Users look for ways to cut back on social media
4) The golden rules for social-media successHow to make a mark on your fans
5) How to make a mark on your fans

It's either social media experts are still trying to figure a sure sound game plan in the social media scene or people who are exposed to brands in social media, are clambering to learn ways to protect themselves.

We have some know how and sometimes we learn the hard way through experimentation and try best to disperse risk and at times, even damage control. But if you ask me, is there a sure way to go in social media? Yes, the answer is yes. When in doubt. Always go for the win-win situation. Plans sometimes backfire because brands worked too hard to protect themselves.