This is the kind of advertising that is most believable. Is it even advertising? Well, according to conventional rules, it's not. Because it's not a TVC. It doesn't have a Big Hairy Audacious Creative idea. It doesn't win you awards. It doesn't make all the big creative people smile in the boardroom. It's just a video. It's a launch video with a message. And it says everything it needs to say - the BMW 5 series GT took a hell lot of time, a hell lot of effort, from a hell lot of people, going through a hell lot of tests to show a hell lot of story. But at the end of the video, it's succinct. To all you BMW lovers, it's worth every penny and it's worth every one of your sleepless nights dreaming about the perfect robust 4-seater sports. It's time to own one.
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