Friday, May 21, 2010

'Write the Future' FIFA 2010 commercial by Nike.

I've got goosebumps watching this commercial. It's always natural to think of 'sports ads' as an emotion stirrer - you know stuff which can make you cry. This... is far from it, but still it makes my hair stand. A bit. Something like that took 3 agencies in the network, 1 award-winning film director, 18 months of planning and a hell lot of imagination to produce. That's what I call foresight.

Careful Nike, W+K might overtake you anytime as the knight in shining armour in this age of information search and share. At least you know they'll be wearing the 'swoosh' to work :)

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