Sunday, January 31, 2010
Music: You are my Ice Kacang - True blue Malaysian song :)
Music: L'amour Est Bleu by Claudine Longet.
Friday, January 29, 2010
Book: What the Dog Saw by Malcolm Gladwell.
Famed from 'The tipping point', 'Blink' and 'The Outliers', Malcolm Gladwell is an inquisitive writer, investigatively poking into every subject imaginable in the business and social realm to get us to rethink the norm and re-evaluate our judgements. Leaf through the pages and you'll realise more and more questions popping in your mind versus a research that the writer would normally 'report' to you. And these questions don't leave you hanging, if at all, it makes our mind work harder and our moral values stronger because we shouldn't jump into conclusions just because it's a collective result neither should we rely on intelligent people to make intelligent decisions all the time.
I'd highly recommend planners to read all of his books. It certainly helped me to look at things from another perspective. It's not merely about looking in from outside the box. It's about dismantling the box and rebuilding it in a different way altogether. Buy it or rent it. Just read it.
You can borrow it here at Sparks' Open Library Project
Malaysia: Passport renewal process for Malaysians.
They should have allowed embedding from their YouTube site. It could have reached more Malaysians. Anyway, click to watch the new and improved efficiency of the Malaysian government. Recently, I've been hearing a lot about MyEG, which is pretty cool. I think that is the first of many steps in changing the work process in this country. I'm optimistic.
And while I was trying to 'ask' around online, I found this comprehensive snapshot of the passport renewal experience from Jessica's Blog, which says:
10:25 am - I found the Immigration Department easily after asking around. I spotted the KIOSK machines easily. A store was available for those who need their passport photos taken and also IC (Identity Card) to be photocopied. Each photocopied IC costs RM0.40.
10:30 am - There were 4 active KIOSK machines available. The instructions to renew the machine is very simple as follow:
1. Get an available envelope. Write down your name and Contact number on the envelope.
2. Get the requirements ready - Old Passport, RM300 for 32 pages, 1 Passport Photo, IC.
3. Proceed to the KIOSK machine.
4. Follow the instructions on the machine: It will require you to place the Old Passport, IC, Enter Contact Number and Insert the RM300. Finally, it will ask you to place the Old Passport, Photocopied IC and 1 Passport Photo into the envelope to be dropped into the KIOSK machine. Do not glue the envelope. Upon completion, you will receive a receipt that asked you to proceed to Level 2 to get a queuing number, 2 hours later.
10:45 am - 12:00 pm - There were many shops nearby to pass the time while waiting for the passport to be processed. I went to the Starbucks (think the air-cond was faulty) for a hot chocolate and read the Star newspaper. I brought the newspaper and a book by Sean Covey in case there is a long wait.
12:00 pm - Headed to the Level 2, Counter 16 for queue number.
12:40 pm - I managed to get the number, exactly 2 hours as mentioned on the receipt. Once I got the number, it took less than 20 minutes before my number was called.
1:00 pm - I received the new passport.
I am glad that the passport renewal process has been improved tremendously. It took me only 3 hours to get my new passport. The old passport was returned to me with a small triangle cut on its cover. I would recommend people to get their passports renewed at Pusat Bandar Damansara, Kuala Lumpur, using the KIOSK machine. Malaysia BOLEH! (CAN). Sparks - I think so too.
But if only it was consistent.
Wednesday, January 27, 2010
Monday, January 25, 2010
Strategic Planning.
Hey, it's still a differentiating point.
Automotive: Spy video of new ///M 1series.
Social media: How to hire the perfect expert?
According to Ballenthin, the person you should be looking for will have:
1. A significant business and communications background - preferably a minimum of 3 to 5 years in marketing, journalism or media. "This forms a foundation for understanding effective communication strategies and implementation." Definitely. Dentsu is one of the pioneers in the communication business.
2. A history of success in their communications background. "You wouldn’t let a mechanic work from a text book or just on their own car before they safety your car." Look for someone who has proven repeatedly he or she can deliver expectations for program results that have real business value. Due to lack of opportunities in the past few years, we may not have a strong history of success. However, what we have implemented so far did not just provide positive results but also a steep learning curve.
3. A series of measureable accomplishments in social media that can be independently validated. "Having ten thousand followers on Twitter means you learned once how to create this achievement but an expert is someone who has achieve above average accomplishments several times." Sorry, we don't have ten thousand followers on Twitter. But we do have twenty thousand followers on Facebook for compensation.
4. A true understanding of your customer’s relationship with social media before proposing a program. Your customers may not want anything to do with Twitter of Facebook or never have used LinkedIn, Ballenthin says. "An expert should build a vibrant profile of your customer’s online behavior and model a program that’s good for them versus the latest gadget and trendy sites to go with." This is an exceptional thought and it hits right at the centre of the Strategic Planning nerve. No consumer understanding, no communication plan. Period. Whether online or offline, the fundamental discipline does not change.
5. Straight answers when you ask about measuring social media campaigns. 'Social media is too new to be effectively measured' is a common and erroneous claim, he says. "In marketing we understanding that we need a baseline on what we want to change in a business before implementing a new program. If you want to improve retention, cross selling, nurture marketing, prospect acquisition, brand loyalty and use social media marketing to try to achieve that, run the program and measure if there was a difference in these areas or not. Guilty as charged. That was a lame excuse we used to make too. But now that social media marketing has become a very serious discipline here, everything must be measureable and measured differently.
6. A focus on getting a return on investment. "This is where mainstream marketing backgrounds are important. An expert should be interested in validating a financial improvement not just giving you cost." This we have to admit, we're 'forced' by the client to be able to justify the investment and to commit a return. Again, depending on the project and many variables, the return obviously varies. The important thing is, it's both discussed, agreed and committed by the agency and the client.
7. Clear methodologies. Social media is not new anymore. There’ve been hundreds of articles and cases studies on what does and does not work and effective processes. An expert should have a clear set of methodologies they work with to get consistently replicable results otherwise you may have a one hit wonder, if that. Likewise for any marketing strategy, actionable plans must always be in place. We may work around it organically, but the plan doesn't change.
8. An emphasis on an integrated marketing. Social media success rarely happens on its own. "Great social media campaigns require databases, emailing, advertising, publicity, industry influencers and more. It’s exceptional that social media marketing can just happen because it’s a good idea in the right place, other media needs to support effective results." Again, Dentsu is one of the pioneers in integrated marketing. No medium ever stands alone. And that includes social media.
Saturday, January 23, 2010
Music: Les amants d’un jour by Edith Piaf.
Automotive: BMW X6M and X5M in extreme drifting.
Friday, January 22, 2010
Music: Nothing's gonna stop us now by Starship.
Automotive: The BMW 5 series GT development - why it's worth every penny.
Thursday, January 21, 2010
Automotive: New MINI camouflaged - Welcome to Psychedelia.
Social media: A sure win for brands in Web 2.0?
1) 10 steps toward a serious social strategy
2) You’re too fat for us, says social network
3) Users look for ways to cut back on social media
4) The golden rules for social-media successHow to make a mark on your fans
5) How to make a mark on your fans
It's either social media experts are still trying to figure a sure sound game plan in the social media scene or people who are exposed to brands in social media, are clambering to learn ways to protect themselves.
We have some know how and sometimes we learn the hard way through experimentation and try best to disperse risk and at times, even damage control. But if you ask me, is there a sure way to go in social media? Yes, the answer is yes. When in doubt. Always go for the win-win situation. Plans sometimes backfire because brands worked too hard to protect themselves.
Social media: MySpace engages fans in an all new level.
Brilliant!
Wednesday, January 20, 2010
You need to read.
Tuesday, January 19, 2010
Movie: 500 days of Summer (the modern day fairy tale).
500 days of Summer talks about a hopeless romantic who believed in THE ONE, the soul mate, the love of everyone's life, the manifestation of his missing rib in the form of his perfect Eve. He falls in love with a girl who doesn't share the same ideals, lifts him up and shatters his sterling idea of what love is. And then there's the evil twist at the end which I wouldn't spoil it for you here. But while Summer is all endearing but if she was a man and he was a lady, you'd label her something else, something faaaaa a a a a a ar from endearing.
The protagonist learns that there is no such thing as destiny and learned it in the most heartbreaking manner possible. Again, we witness how through generations, the definition of 'fairy tale' love has evolved. Long gone are the days of Cinderella and Snow White where lovers are destined to meet each other. Where girls are taught from young to play the role of the damsel in distress and wait patiently for prince charming who would ride swiftly on his Shadowfax to their rescue. Through the years of increasing divorce rates and heresy of someone's friend's friend who went through deception (whether or not they survived), we have officially been infected with cynicism. When our fairy tale ideals fall apart, it's natural for us to want to believe in something else. And love being an all encompassing concept that's relevant to every living thing but few gained the precious wisdom to grasp - we, the common people would refer to the most convenient way of learning - the TV, in this case, aka the movies.
The moral of this story is, it's all about choices and being responsible for them. If you take someone's heart, don't be reckless. That's all. But we're just human beings. Sometimes to wash us out from guilt, we become cowards when what we really ought to do is the exact opposite of what our feelings tell us. So here's a tip: If you're ever stuck in a sticky situation and you doubt and your mind is telling you something, listen to it. And do the exact opposite. If you meet a person and it didn't work out and your heart tells you to stick to it. Break it, runaway, severe ties, begged someone to kidnap you, go for a sabbatical, hibernate, whatever, just severe it. It'll hurt tremendously but as you can see from this indie-ish version of fairy tales, it works. Remember, 'indie' is about keeping it real. And this, ladies and gentlemen, is the reality of things.
The other thing which I really dig is the playlist:
1) Regina Spektor - “Us”
2) The Smiths - “There Is A Light That Never Goes Out”
3) Belle & Sebastian - “The Boy With The Arab Strap”
4) Black Lips - “Bad Kids”
5) The Smiths - “Please, Please, Please, Let Me Get What I Want.”
6) Patrick Swayze - “She’s Like The Wind.”
7) Jack Penate - “Have I Been a Fool? ”
8) The Doves - “There Goes the Fear”
9) Hall & Oates - “You Make My Dreams”
10) Knight Rider Theme
11) Temper Trap - “Sweet Disposition”
12) Carla Bruni - “Quelqu’un M’a Dit”
13) Black Lips - “Veni, Vidi, Vici”
14) Paper Route - “The Music”
15) Feist - “Mushaboom”
16) Regina Spektor - “Hero”
17) Spoon - “Infinite Pet”
18) Simon & Garfunkel - “Bookends”
19) Wolfmother - “Vagabond”
20) Mumm-Rah - “She’s Got You High”
Absolutely rocking soundtrack. Am gonna search for it. Well, go watch the movie and let me know what you think.
Automotive: Taxi ride with D1 drifter, Kumakubo in his Evo X.
It's crazy yo, it's nuts. Hit me baby one more time.
Monday, January 18, 2010
I didn't know Bob Marley can be such a romantic.
“You may not be her first, her last, or her only. She loved before she may love again. But if she loves you now, what else matters? She’s not perfect - you aren’t either, and the two of you may never be perfect together but if she can make you laugh, cause you to think twice, and admit to being human and making mistakes, hold onto her and give her the most you can. She may not be thinking about you every second of the day, but she will give you a part of her that she knows you can break - her heart. So don’t hurt her, don’t change her, don’t analyze and don’t expect more than she can give. Smile when she makes you happy, let her know when she makes you mad, and miss her when she’s not there.” — Bob Marley
Nobody is perfect yet we're constantly looking for that perfect someone, of that ideal, believing that him or her can cover our own flaws and short falls. Believing that they can (or should) reinforce our belief system and support our perspectives. Then... it becomes perfect. Or is it? Hmmm.
Thursday, January 14, 2010
Book: France by Lonely Planet.
Although, I have to admit I'm getting a little bored with the LP series. Although, yea they do seem like the most comprehensive travel guide available now. And once you're accustomed it its content structure, it does make navigation and planning a whole lot easier so that you can relax on your journey. I've been researching and planning 5 days a week, so I actually would appreciate less work and planning when it comes to holidays. Maybe I'm speaking of an untapped market here? For executives who unlike the globe trotters on Travel and Living who don't want to think for themselves for a change (or at least for 2 weeks), it will be great to have someone else do the planning. Oh well, Lonely Planet is a good start ;)
You can borrow it here at Sparks' Open Library Project after October 2010.
Wednesday, January 13, 2010
To Tokyo, To Tokyo.
Otherwise, check back for some coverage on Tokyo Auto Salon show.
Automotive: Proton and its 'creative' family day.
I understand the intention of this 'Family Day' and personally, I'm rooting for Proton's current leader, Managing Director Datuk Syed Zainal Abidin. He's been making some changes (slow, nevertheless with proven results) and it looks like it's improving the brand and most importantly, the marketing of it. But having said that, when I went through the photos posted on Proton employees' concept cars, I held my breath. And then when I went through the 197 comments supporting and bashing these amateur attempts, I almost died.
I wanted to put my two cents worth (being Malaysian, I have to live up to my Kiasu-ism you know), but before an online riot breaks out in Paul Tan's blog, I think he disabled the comment function. Smart move.
So I'm gonna put my two cents worth here. Well... it's MY blog ;)
As I mentioned above, I am rooting for the MD, and I'm rooting for this brand. We're the FIRST in this part of the world to have manufactured a car. Albeit the model took 20 years for FMC. We've had a lot of teething problems especially on R&D, product design, marketing and sales, customer service - basically the whole works. But like it or not, it's been around for over 20 years. That's an achievement. Some of the previous governance was lacklustre (sometimes bordering stupidity), but I'm optimistic about the new change (even if it takes another 20 years). This Family Day thing... well, it's a start.
BUT. I have to admit. The creative concepts while it's an applauded attempt, really looked too amateurish with almost zero practicality in usage, sad to say. I know I know, these people put a lot of effort in building the concepts, but hey, the truth hurts. While I think the attempt is applauded, it tells us one thing. We, Malaysians, really really really need to focus on functional design - aesthetic combined with practicality. It's really about time for us to jump out of our 'tempurung' and get bashed up nicely. We need to wake up, face these harsh judgement, grit our teeth and challenge ourselves to improve. We need funds. We need to send our people to the best practical education they can ever receive. We need a sound talent management strategy. We need to protect our investments so that these people do not jump ship to other countries and forget their peanut shells. We need to motivate them into being leaders so that while they are creating innovative designs here, they in turn will nurture and multiply the cause.
The ROOT of all those bashing comments in Paul Tan's blog is because of the limited eye sight and exposure given and received by the locals. When we increase our view towards the horizon, we increase the possibility of achieving more. So this is the first step, let see the second.
While the write-up was neutral, it's funny to see the post categorized under 'Laughs'. Ha ha, that's a good one Paul, almost missed that.
Advertising: Good food deserves Lurpak.
Consume: Hojo premium tea from Japan.
Hojo is a premium Japanese tea shop that sells tea and everything that goes with it. I've had a go at the Gyokuro which was coronated as the royal blend of Japanese Green Tea. And I've been enlightened by the very hospitable 'maitre tea' on the significant difference between infusing tea in glass teapot versus a clay one. The latter truly does bring more volume to the taste. The flavour is wrapped by the clay hence mellowing the sharp tones that may attack your taste buds rather harshly at first sip from a glass teapot. This explains why tea afficinados would invest in various types of clay to experiment with the different types of smoothness in flavour to create an unlimited combination of aroma.
In Hojo, every tea and every clay product comes with a fascinating story. How it's produced, by who, when, at which part of the world and why. It makes you care more about what you are purchasing and more importantly consuming. Hojo takes the name of its Japanese founder who also spends a lot of time in the shop and I must say, the staff must have gone through superb product knowledge training. They know what they are selling and most importantly are glad to impart knowledge with no obligations. It makes the entire consumer experience so... enlightening and enjoyable. At the end of my visit, I was burping with green tea, black tea, tea from glass, tea from clay and decided to take more time to decide if I should purchase something which I'd hardly use. But still, she was remarkably amicable, now that's a product of Japan - craft knowledge and customer service.
So, if you ever need to slow down a little in life. Take time off and pick up a new hobby, or learn to enjoy a different perspective of your day-to-day coffee tea experience. Hojo is next to the escalator, near Borders in Gardens. For entree, surf site.
Tuesday, January 12, 2010
Malaysia: Bizarre soups!
Okay, I think I just lost my appetite. Photos from Simon Seow's blog. Stuff like that, you simply need another person to take up the challenge instead. According to his blog, it tastes... fine. After he downed a coupla beer that is. Take a look at his challenge - yea, you're supposed to gobble everything. As in, e.ve.ry.thing.
Monday, January 11, 2010
Know your GTi: F.A. Wagen soon-to-be a 4s dealer.
Lot 7, Jalan 222, Section 51A,
46100 Petaling Jaya,
Selangor Darul Ehsan
Phone: +603-7960 0801
Fax: +603-7960 0802
I haven't been there before, so I won't know if the dealer/service centre is any good. But when I do, I'll share my experience here. Or if you've been there, do share your experience with me. Thanks in advance.
Dentsu: The other pitch result.
Soichiro Honda once said there are three Joys in Honda. The Joy of Creating, the Joy of Selling and the Joy of Buying. Today, we would like to think there's an addition of the 4th Joy. Which is the Joy of Ownership. (There's a 5th one actually. Taken by BMW. Ha ha). Anyway. Thank you team, thank you dear partners (for all the sh!t I gave you and you took it nevertheless just to tie loose ends and make this happen). Thank you.
Advertising: Adland by James P. Othmer.
Sunday, January 10, 2010
Know your GTi: Comes with its own bottle opener?
Itulah akibatnya membeli kereta dari dealer-dealer yang bogus (that's the consequences of purchasing from bogus dealers). Which in my case is VW Cars, which at that point was still one of the authorized dealers of VW Group Malaysia (not anymore now). Well, I'm definitely writing a love letter to VGM cause... the bottle opener looks kinda nice and I want it back. As with many other manufacturers, these kind of complains usually get sweep under the carpet and they push the blame to one another. Well, let see what happens this time. Cause I really want my bottle opener (!!!).
Saturday, January 9, 2010
Malaysia: Interesting conversation between two leaders.
Obama – I am less interested in passing out blame than I am in learning from and correcting these mistakes to make us safer (on major intelligence flaws in al-Qaeda’s bid to bomb airlines on Christmas Day).
O-Najib – I condemn the attacks as they will destroy the harmony in this country (on the three churches bombed on Friday speculated as a result of the law’s approval for Christians using the word ‘Allah’ in reference to God).
Obama – Ultimately the buck stops with me. As president, I have a solemn responsibility to protect our nation and our people, and when the system fails, it is my responsibility (of which Obama’s top anti-terror official John Brennan delivered a personal note, “I told the president today, I let him down… I told him that I will do better”).
O-Najib – I hope people will not take the law into their hands. The IGP will report to me on the incident once there is evidence and new developments (…krek krek... krek krek).
Source: The above statements are taken from The Star papers dated today.
Soooo interesting, aye? Sigh.
Friday, January 8, 2010
Malaysia: The true story of three churches burnt.
This is a snippet of the news in the Star Online:
KUALA LUMPUR: Home Minister Datuk Seri Hishammuddin Tun Hussein said the Government would not hesitate to use any means necessary, including the Internal Security Act, on anyone who threatens the security of the country. He also ensured the safety of everyone in Malaysia, including the minorities. Hishammuddin also said that the Inspector-General of Police has confirmed that three churches have been attacked. “We have also received a report that a church has been threatened. The police will monitor all churches in the country,” he said.
Inspector-General of Police Tan Sri Musa Hassan earlier said police were investigating three cases of arson at churches in the Klang Valley early Friday morning. The three churches were the Metro Tabernacle Church in Desa Melawati, the Assumption Church in Jalan Templer, Petaling Jaya, and the Life Chapel Church in Section 17, also in Petaling Jaya. "Police personnel would also patrol churches throughout the country, especially in the Klang Valley, to prevent any untoward incidents," he added on Friday.
*** end of snippet ***
Dear peoples, online friends and families of this world, if you are reading this,
There is nothing to be alarmed about in the above situation. Not that we don't care neither is it because we're cynical. It's because we have to understand that for Good (and God) to be amongst us, there have to be something called Evil or Harm. The arsonists who did the unspeakable will be sought by the police and Justice will take them into her hands. And should they slip through the imminent cracks when Justice blinks, then God (whether you call him Allah or not) will make the final judgement. Yes, we have to protect the churches because these are holy grounds where one searches for God to ease his troubling soul. Why then, trouble this already troubled soul? Why pick on the weak who amidst the havoc of today's society, searches for sanctuary in churches, mosques and temples? Shame on you, arsonists whose hands are now charred worse than the church's wall due to your own irresponsible actions.
But still. Again, we would like to emphasize that there is nothing to be alarmed. Nothing so much for you to panic and strike your enemy (perceived) and perish in a downward spiral that benefits no one. Not you, not him, not her, not they, not us, not your neighbours, and not your children. In the midst of such chaos, only clarity becomes our weapon. Please. Do come for your holiday, we're not the maniacs running amok on headlines. We're who you used to know and read about. We'll try our best to protect you like how we would with our friends and with our own true blood. We're the Malaysians you read about in Truly Asia campaigns (the oversized coconut might be a fake but we're not). We're the Malaysians who laugh ourselves silly at our stupid governmental mistakes. We're the ones who take the government controlled papers with a pinch of salt. We're the ones who wish for the release of our innocent politicians who got caught over the sillest matters to avoid traffic jams. We're the Malaysians who're still learning and coping with sustainability issues but kinda figure that our country is beautiful. We're the Malaysians who speak multiple languages and don't think it's wrong to jumble them up. We're the Malaysians who don't just mix our blood sometimes, we mix our tea with coffee with Milo with milk as well. Well, we're just Malaysians.
And to those of you who are Malaysians. Stay united in the face of adversity. Those who try to break us are not one of us. That's all you need to know. And don't pass the alarm to someone else. Tell them very calmly, it's okay. And then turn the other cheek.
Thursday, January 7, 2010
Video: Motion graphics redefined.
Original post here.
Another truth about consumerism.
Music: Fireflies by Owl City.
Wednesday, January 6, 2010
Reblog from Tumblr - Truth in illustration.
This inspires me too.
Publishing: Sh!t stirrer magazine.
Tuesday, January 5, 2010
Book: The Incredible Book Eating Boy by Oliver Jeffers.
Needless to say the artwork which comes with the story is simply adorable. Even if you're not a fan of children books, it's worth collecting as an illustrator's inspiration.
You can borrow it here at Sparks' Open Library Project.
Automotive: Honda's Challenging Spirit takes on Skytrex.
Automotive: Honda Malaysia is officially on Twitter.
Monday, January 4, 2010
Consume: Astro Boy - Osamu Tezuka's Original.
Book: Lost and Found by Oliver Jeffers.
Just remember, sometimes we're not lost. We're just lonely.
You can borrow it here at Sparks' Open Library Project.