Addictive.

Not Pringles. But the banner ad. Click on it (later, after you've finished reading what I have to say) to find out why.

Is the design appealing. Er, not really. Does it communicate the brand message? Uh, brand what? Is it engaging? Abso-friggin-lutely.

That makes me think. I wonder what was the brief for this kind of ad? Screw everything. Engagement one and only? Hmm.