Thursday, September 22, 2011

Why robotic research is important to Honda, important to society, important to the future.

Some brands are just not mere projects. You can complete a project and walk away, whether you've done it well or not and say, "It's done". But some brands are what I call work-in-progress. It's a living organic culture which you are simply part of. And proud to be part of. A real living brand must always leave a part of its working culture that is sacred to its vision, the very one it was founded for. Untouched and unperturbed by the forces of macro-environments and profit margin. It is simply sacred.

Why is robotic research so important to Honda? Or more curiously, what has it got to do with Honda? Because...

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