Thursday, November 12, 2009

New 2010 Volvo S60 Teaser.

What do you do for a teaser campaign when with a click of a button, the results yeild 324,000 images in 0.04 seconds?

You take the opportunity to talk about what's hidden within the product. The idea is the storyline, not the product. You engage to pre-sell something which everyone knows how it will look like. Brilliant teaser strategy.

Surely Volvo Malaysia could do a better job in their advertising strategy?

Well, in case it got you wondering... Here's one out of the 324,000 images yielded by Google.

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