Like creativity, everyone has it, it's just how much you choose to use it.
Like creativity, it's not just another freaking department in the agency.
The new breed of agency people are made up of those who are beyond titles. They are essentially planners who are creative and creatives who are strategic. They are producers and sellers of their own ideas. So where does that leave account management? Uh, fret not. They too will survive if they choose to be either strategic or creative. So, evolve or dissolve.
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